Hi Ashnaka,

I’m sorry you didn’t find some of this helpful. When I say simplify your writing, I mean to eliminate words that confuse. Here’s a great example: http://www.plainenglish.co.uk/examples/gobbledygook-generator.html

This is especially true when you’re working with small businesses, and the need to communicate value in services must be done without jargon. Like you said, it’s second nature for us to think in seo jargon when we want to describe something related – however, by doing so we can lose a lot in translation.

It’s eye-opening to talk to small businesses and realize the communication gap – the common business owner does not have time to learn these terms, or the services they relate to. While this may indirectly affect the use of jargon in my own writing, I find having the ability to communicate face to face in a jargon-free conversation helps a fair bit when it comes time to put pen to paper.

Thanks for the article!

Cheers,
Kris