I love how you’ve used other people’s content to create a quality blog post while bringing a range of influential content marketers into the conversion and backed up your insights with data.

Along with Copyblogger’s Brian Clark and Problogger’s Darren Rowse, I believe there’ll be a blogging renaissance in 2017. One of the major forces driving it is the diminished reach of social media, especially Facebook and Google.

To clarify, blogging must be integrated into your overall marketing strategy to maximize results for content marketing, social media and search. Your blog must contain quality content, not just leftover scraps.

Further, you must be able to deliver when, where and how your audience needs it. This underscores the points made by Rebecca Lieb and Jason Miller.

Happy marketing,
Heidi

Heidi Cohen
Actionable Marketing Guide