Of course, SEO Scoop is a blog, using a ColdFusion based blog application. I am creating a new blog using a more well-known blogging tool called WordPress. The site is not live yet, but I am anxious to compare the SEO benefits that each have to offer. I believe that WordPress will serve me well, but I cannot know for sure until I give it a good test. I will be sure to report results once I have them.