Hi Lauren, thanks for stopping by.

On the ‘more frequently viewed’ vs ‘higher converting’ question, yes, A/B testing is a great idea… albeit that ultimately we all have to be in the business of conversions somewhere along the line!

Hi Chris, thanks for commenting and absolutely – you make two fantastic points right there.

I am a big fan on linking to social media sites only through shares that at the very least open the site in a separate window.

Would you lean more towards putting content in your sidebar that is more frequently viewed or creates more conversions? Perhaps some A/B testing?

Solid points here, especially about the social media link loss, but what about speed? I know it’s obvious, but a slow loading page can also be a contributor to bounce rates.

Also, what about responsive design? You can lower the bounce rate if the experience is just as good across all browsers and resolutions.

Thanks!