Hi Jon,

Depending on your niche, a strategy that might pay off in social media is to utilize social media to create an avenue for high quality content about your brand.

It is important to connect with your customer as well, so you will want to create a mix of diverse industry related content and helpful engagement activities with your customers.

Reaching out to industry experts in your and related niches helps define you as one of the authorities of “media” in your industry – opening the door to partnerships, opportunities and trust.

Hope this helps!
Todd

Hi Maureen, I couldn’t agree more. It’s all about consistency and brand repetition in channels. Small details overlooked amount to large deficits in the mind of the customer.

Imagine looking into a mirror at a circus fun house, the illusion or distortion of your face. In this case your logo is magnified, perhaps parts are cut-off or it’s unreadable!

Frequently many businesses don’t invest in “online branding” of their logo/banners, unlike their marketing materials. If you already have a site, rebranding or are a start-up …. you must be consistent:

* “Wallpaper” background on twitter and YouTube
* Banners for Facebook and Google Plus
* Resizing logo for LinkedIn (it’s a square!).

TIP: Each social media platform has unique size requirements. Without a graphic designer’s help your brand will be diminished and look like the circus mirror.

I invested in social media branding 6 months AFTER my rebranding/new site. I now recommend to my clients to do this at the SAME time as the launch. (NOTE: I’m a marketer, not graphic design studio) If you want to see my social media branding/consistency – look at the footer of my website.