Comments on: How to Build a Twitter Following for Your Business

By: Extreme John

Extreme John — Wed, 11 May 2011 14:02:06 +0000

This is my first time here, came over from Kristi-Kikolani’s Fetching Friday. Just wanted to say I look forward to your content moving forward, just subscribed. Twitter was an easy soft spot 😉

By: Elsy

Elsy — Fri, 06 May 2011 20:51:33 +0000

I think it is an effective strategy, now the question is how to keep the fans after the games? is no easy thing!

By: Leah Baade

Leah Baade — Fri, 06 May 2011 03:04:00 +0000

Thanks for your great post. I especially like the last point about measuring ROI. That’s one of the main struggles I have when working with companies – they’re caught up in traditional marketing methods and costs, and don’t seem to consider brand recognition or reputation management as important as conversions and sales.

By: Jennifer Null

Jennifer Null — Thu, 05 May 2011 18:33:07 +0000

In reply to Kristi Hines.

Thanks! You are so right!

By: Jennifer Null

Jennifer Null — Thu, 05 May 2011 18:32:35 +0000

In reply to Jon Wade.

@Jon Wade: I’ve heard Tweetdeck is good. I use HootSuite myself and have found it pretty intuitive and easy.

@Kristi Hines: Thanks! You are so right!

By: Kristi Hines

Kristi Hines — Thu, 05 May 2011 16:44:41 +0000

Great points Jennifer. If businesses can forget the traditional ROI on Twitter and just accept the fact that it will build better trust and relationships with both potential and current clients, they will be much better off in the end.

By: Jon Wade

Jon Wade — Thu, 05 May 2011 16:33:28 +0000

Yeah, that makes sense. Means more accounts, more confusion! I had Tweetdeck installed on my previous computer, maybe time to take a look at it again.

By: Jennifer Null

Jennifer Null — Thu, 05 May 2011 16:31:05 +0000

In reply to Jon Wade.

I think it depends on your branding strategy and how related your business sites are. If you have two completely unrelated sites (ie, one for web design, and one for selling blue widgets,) you want to keep two separate Twitter accounts. If your two sites are related (ie, one for web design, and one for seo), it might make sense to combine them. I definitely think you should keep your personal account separate, but you can invite your personal friends to follow your professional accounts. Hope that helps!

By: Jon Wade

Jon Wade — Thu, 05 May 2011 15:25:43 +0000

I run a few different websites, and now have 3 twitter accounts. 1 for my main site, one is the original one for personal uses (which I never use) and the other was for my web design site originally.

Do you think that people with many brands/websites should keep all their tweets separate, or do it all under a personal name? I am thinking the latter now, which means digging out the pw for my first twitter account.