https://www.searchenginepeople.com/blog/can-pro-sports-clubs-effectively-manage-their-brand-in-this-instantaneous-world.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Mon, 03 Jun 2013 16:03:06 +0000 hourly 1 https://www.searchenginepeople.com/blog/can-pro-sports-clubs-effectively-manage-their-brand-in-this-instantaneous-world.html/comment-page-1#comment-7498 Tue, 17 Feb 2009 17:07:43 +0000 https://www.searchenginepeople.com/blog/can-pro-sports-clubs-effectively-manage-their-brand-in-this-instantaneous-world.html#comment-7498 I think i agree with Ilia here, Man U is actually what I thought of as soon as I started to read this post. And yes Man U’s merchandising is huge, they have loyalists literally all over the world.

]]> https://www.searchenginepeople.com/blog/can-pro-sports-clubs-effectively-manage-their-brand-in-this-instantaneous-world.html/comment-page-1#comment-7462 Sat, 14 Feb 2009 18:00:16 +0000 https://www.searchenginepeople.com/blog/can-pro-sports-clubs-effectively-manage-their-brand-in-this-instantaneous-world.html#comment-7462 I don’t know… Take Manchester United for example. Even if you are not into football (Soccer) you will probably associate them with something red straight away. I can’t remember the exact numbers but they made a killing last year on just merchandise containing their logo alone.

]]> https://www.searchenginepeople.com/blog/can-pro-sports-clubs-effectively-manage-their-brand-in-this-instantaneous-world.html/comment-page-1#comment-7424 Wed, 11 Feb 2009 17:53:57 +0000 https://www.searchenginepeople.com/blog/can-pro-sports-clubs-effectively-manage-their-brand-in-this-instantaneous-world.html#comment-7424 This could be a nigh-impossible task….looking at current scandals, like Phelp’s bong hit, it would seem that online reputation management of pro sports teams and individual superstars is as difficult as managing any celebrity indiscretions, Britney Spear’s escapades from a few months ago being a classic example!

]]> https://www.searchenginepeople.com/blog/can-pro-sports-clubs-effectively-manage-their-brand-in-this-instantaneous-world.html/comment-page-1#comment-7421 Wed, 11 Feb 2009 16:01:40 +0000 https://www.searchenginepeople.com/blog/can-pro-sports-clubs-effectively-manage-their-brand-in-this-instantaneous-world.html#comment-7421 From what I have seen, pro sports teams not manage a thing online. I mostly follow the Seattle Seahawks and I can’t believe the stuff that get brought up on the local news blogs, let alone the rouge forums. One forum got so out of control this season that some NY Giants fans got the hosting service to even shut it down. IMO, we are a long way from team truly managing their online reputations.

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