Conversion Optimization Archives - Search Engine People

How to Choose the Right Agency for Your Organization

Andrew Marsh — Tue, 06 Jun 2023 13:30:08 +0000

Choosing the right agency is about finding a balanced strategic, operational and execution alignment that will work best for your organization. Have you ever partnered with an agency that boasts an almost spotless performance record, but things didn’t really go as planned? It has happened to the best of us. In fact, it happens [...]

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3 Must-Know Determiners to Boost Performance Marketing

Brad Camus — Tue, 18 Apr 2023 15:33:11 +0000

There is no one-size-fits-all strategy in the virtual world. The key is to find the right approach for your organization. Think back to when you had to implement a new CRM system, and you had to choose between the various proven platforms in the market today. You probably had to assess the various capabilities [...]

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Maximizing Your E-Commerce Sales: A CRO Audit Guide

Tom Romhanyi — Wed, 01 Feb 2023 17:55:05 +0000

Conversion rate optimization (CRO) is the process of improving your website’s performance by making it easier for visitors to take the desired action. Whether it’s making a purchase, signing up for a newsletter, or filling out a contact form, the goal of CRO is to gain more conversions and produce more revenue from your [...]

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A CRO Audit Guide appeared first on Search Engine People.

How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Ruhi Van Andel — Thu, 08 Apr 2021 15:40:33 +0000

Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, when AI is delivering exceptional results, [...]

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Who Mentors the Mentor?

Jennifer Osborne — Mon, 04 Jan 2021 20:47:46 +0000

The Search Engine People Blog is all about sharing Digital Marketing best practices and knowledge to help Grow Businesses. I’m writing this post because one of the most important elements of growing your businesses is growing yourself. When you run a business there is a lot of pressure. New challenges mean that you need to develop new skills. Business growth puts pressure [...]

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What is Digital Transformation?

Amanda Desouza — Fri, 18 Sep 2020 20:26:07 +0000

Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in order to improve the performance of the business. This usually happens in response to a changing environment and changing market needs. Industries are being transformed by this large-scaled effort. Automation and artificial intelligence are key components of digital transformation to complete tasks quickly. Traditional manual processes [...]

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How has COVID-19 Shifted Digital Marketing?

Ruhi Van Andel — Thu, 27 Aug 2020 20:15:04 +0000

As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. While many industries have already made commendable come-backs from the crippling impacts of the first couple months of the global public health crisis, there have been longer lasting – potentially permanent [...]

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Is Radio Advertising Effective?

Geordan Johnston — Wed, 29 Jul 2020 14:58:56 +0000

While other forms of marketing and advertising are on the rise, don’t count out radio just yet. The truth of the matter is that radio advertising can be very effective in a number of ways: as one part of an overall marketing mix for the right businesses/at the right time with the right conditions with the right expectations I know firsthand that radio is a great place to reach and influence people. I used to [...]

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Mobile Advertising and Marketing

Ruhi Van Andel — Tue, 28 Jul 2020 13:48:53 +0000

Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target customer base. In fact, mobile marketing has already surpassed desktop advertising, and the mobile advertising market is projected to exceed $200 billion globally this year alone.1 That being said, this form [...]

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How Do I Get an Ad On Instagram?

Davida Ander — Fri, 10 Jul 2020 13:59:25 +0000

With more than 1 billion monthly active users, Instagram is the perfect place for you to reach your target audience and grow your business. Running Instagram ads can help you reach customers at any stage of the sales funnel and drive new and returning users to purchase products and services. Want to get an ad on Instagram? Here’s how to get started: BASIC – Create Ads on Instagram With the Promote [...]

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