Display Advertising/RTB Archives - Search Engine People

What is PPC?

Linda Aylesworth — Tue, 27 Aug 2024 18:14:00 +0000

Want to learn about PPC advertising and how it can boost your business but not sure where to start? Search Engine People, Canada's leading search engine marketing agency, is here to help. What is Pay-Per-Click? Table of Contents • What is PPC? • What is PPC Advertising? • How Exactly Does PPC [...]

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5 Paid Advertising Tactics to Improve Performance Marketing

Karishma Patel — Tue, 16 May 2023 15:15:57 +0000

If you aren’t optimizing your paid advertising efforts to improve their performance, you aren’t making the best use of your marketing spend. Marketing and advertising aren’t new or novel practices in the world of business. In fact, they pre-date the industrial revolution. Archaeological evidence reveals that advertisements were carved into the walls of buildings [...]

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RTB Made Easy: Real-Time Bidding Explained

Ben Plomion — Wed, 02 Oct 2013 13:25:15 +0000

If you follow the display advertising industry at all, theres a decent chance youve heard a thing or two about real-time bidding (RTB). But, as with any exciting new technology, a lot of misinformation tends to creep into discussions of RTB and how to use it effectively. And with RTB poised to overtake site [...]

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10 Cool Banner Ideas for Online Marketers

Alesia Krush — Mon, 19 Aug 2013 13:25:08 +0000

When it comes to online ad banners, you probably noticed that some of them stop your eye dead and get imprinted in your memory; while others leave you indifferent, and you may not even remember ever seeing them. So, how do you create ads that stand out and attract attention? Here are some discoveries I [...]

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Four Ways to Improve Your Integrated Marketing Campaign

Alicia Lawrence — Fri, 05 Jul 2013 13:25:00 +0000

If there is one thing well known brands have in common, it is that they have a strong singular message that runs through all their marketing efforts. Think of McDonalds' slogan-"I'm lovin' it." So simple yet they've used it for ten years. Most campaigns run their course in three years. But for the past decade, [...]

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3 Ways Retargeting Can Transform Your Display Campaign

Ben Plomion — Mon, 13 May 2013 13:25:28 +0000

There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your site in the hope of luring them back for conversions. If you've ever shopped on Amazon or Zappos, there's a good chance you've experienced retargeting firsthand. In the past few years, retargeting has quickly [...]

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Best Practices for Promoting Infographics

Amy Balliett — Wed, 10 Apr 2013 16:25:53 +0000

With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the infographic fails in promotion. As the owner of both an infographic design agency and an [...]

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Using Skitch to Build Your First Simple Infographic

Danny Ashton — Wed, 19 Dec 2012 17:25:23 +0000

Skitch is a great tool for producing simple infographics. Best of all, it's free and works on Windows, Android and Apple OSs. Step 1: Do A Little Research If you're using Skitch it's also worthwhile installing Evernote as the two have been designed to work together. Evernote lets you make a note of any content [...]

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Are Ads Taking Over SERPs?

Robert Brady — Wed, 08 Aug 2012 13:25:16 +0000

Over the past couple months I've talked with a lot of search marketers about the impact of the Penguin update, Google's most recent change to their ranking algorithm. Many sites have been dinged for over-optimization of anchor text. Major brands are making off like bandits. Everyone is being much more cautious with their linkbuilding tactics. [...]

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I’ll E-myth You This! 5 Practical Tips From the Business Trenches

Amy Balliett — Thu, 23 Feb 2012 17:25:00 +0000

Here are 5 mantras we live by that help our team when the pressure is on, and have also helped increase efficiency.

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