Email Marketing Archives - Search Engine People

Why Every Business Needs a Newsletter

Linda Aylesworth — Mon, 26 May 2025 17:28:24 +0000

Every business owner wants to build stronger relationships with their customers and keep their brand top of mind. But how do you achieve that in a world full of distractions? The answer is simple: a newsletter. It’s not just another marketing tool; it’s your direct line to your audience, delivered straight to their inbox. [...]

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How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide)

Guest Posts — Tue, 31 Jul 2018 12:49:00 +0000

Preheaders are the most underrated and underutilized aspect of email marketing. Use this step by step guide to learn how to create magnetic preheaders and significantly increase your email open rates.

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20 Ways To Optimize Your Emails For Search

Michael Quoc — Mon, 14 May 2018 12:50:00 +0000

It’s easy to see how digital strategies like content marketing and SEO complement each other. But email marketing? What do emails have to do with search engine results? It turns out quite a lot, if you take a concerted effort to make your emails SEO friendly. Here are 20 ways to do it. 1. [...]

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Powerful Tips for Increasing Email Opt-Ins and Retaining Subscribers

Larry Alton — Fri, 13 Apr 2018 12:49:00 +0000

If you don’t have an email list for your business, there’s a gaping hole in your digital marketing strategy. An email list is one of the most powerful assets a business can have in today’s marketplace; you need to be doing everything you can to create and maintain a healthy list of your own. [...]

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A Step By Step Guide To Email Testing

Lisa Zheng — Fri, 08 Sep 2017 12:49:00 +0000

Email is still one of the quickest and easiest ways to get in front of people. That's why inboxes are flooded with newsletters, notifications and more — inboxes are prime real estate. That's why your messages have to stand out from the rest so that they boost user engagement and conversions. This is where [...]

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5 Common Email Marketing Issues (& How To Solve Them)

Nadiia Gryshchenko — Wed, 02 Nov 2016 12:59:00 +0000

Email marketing is an instrument that helps your business stay in touch with your clients, keep them informed, force to visit your website, go to the offline store, and/or participate in an event you’re organizing. From our experience, email subscribers are considered rather loyal, closer to purchase as compared to social media participants, for example, [...]

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5 Ways To Improve Subject Lines [An Analysis Of Nearly 27,000 Emails]

Andrea Lehr — Tue, 25 Oct 2016 13:55:00 +0000

One of the biggest weapons content marketers have at their disposal is email. Compared to Facebook and Twitter, email is 40 times more effective at acquiring new customers, and more than 70 percent of consumers prefer to receive promotional content via email than the social networks. To be this impactful, though, your email marketing campaign [...]

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Can Email Marketing Impact Organic Rankings

Lior Levin — Wed, 11 May 2016 14:06:00 +0000

In August 2015 Google was awarded a patent that would enable it to take metrics from its email services, most prominently Gmail, and use information gathered from its spam filters to improve its web search results. The idea in the patent is fairly straightforward. Google, through Gmail, already scans incoming email for signals of spam [...]

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Semantic Email Marketing Using Schema Markup

Joydeep Bhattacharya — Thu, 30 Jul 2015 13:50:00 +0000

Email marketing has been one of the best weapons for internet marketers that generates the highest ROI. It delivers well both in terms of customer acquisition and retention. Now, you can seamlessly integrate the Schema.org markup in your Gmail emails and unlock the full potential of it. Many people still consider email marketing as [...]

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How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

Heba Hosny — Tue, 05 May 2015 12:55:49 +0000

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online. I've been reading extensively about B2B Lead Nurturing best practices. The more I read, the more I realized that the topic is so broad but every aspect [...]

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