Inbound Marketing Archives - Search Engine People

Everything You Need to Know: The Evolution of SEO

Martha Vasquez — Wed, 05 Jul 2023 14:31:32 +0000

When you think SEO, you probably think Google. The two are intricately linked. Over 90% of online searches going through Google. The first result on the Google search engine results page (SERP) accounts for 27.6% of all clicks for a given search. The top 3 results get 54.4% of clicks. The numbers speak for [...]

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Leverage the Synergy Between Inbound & Performance Marketing

Andrew Marsh — Tue, 23 May 2023 16:26:56 +0000

The either/or mindset no longer serves your organization’s best interest. Leveraging the combined effect of inbound and performance marketing is the key to achieving quality and quantity in leads and sales. Both of which are essential to maximizing ROI. To find success in today’s marketplace, organizations need to do two things really well: • [...]

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SEO for Performance Marketing: You Can’t Afford to Ignore It

Wisam Abdulaziz — Tue, 25 Apr 2023 07:30:53 +0000

To truly reap the benefits of performance marketing, you must look beyond its application to paid activities alone. Between unpredictable market dynamics and a looming recession, marketing budgets are shrinking. But the results marketing teams are expected to deliver continue to grow significantly. As marketers, we all face a common challenge: How do we [...]

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Who Mentors the Mentor?

Jennifer Osborne — Mon, 04 Jan 2021 20:47:46 +0000

The Search Engine People Blog is all about sharing Digital Marketing best practices and knowledge to help Grow Businesses. I’m writing this post because one of the most important elements of growing your businesses is growing yourself. When you run a business there is a lot of pressure. New challenges mean that you need to develop new skills. Business growth puts pressure [...]

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What is Digital Transformation?

Amanda Desouza — Fri, 18 Sep 2020 20:26:07 +0000

Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in order to improve the performance of the business. This usually happens in response to a changing environment and changing market needs. Industries are being transformed by this large-scaled effort. Automation and artificial intelligence are key components of digital transformation to complete tasks quickly. Traditional manual processes [...]

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How has COVID-19 Shifted Digital Marketing?

Ruhi Van Andel — Thu, 27 Aug 2020 20:15:04 +0000

As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. While many industries have already made commendable come-backs from the crippling impacts of the first couple months of the global public health crisis, there have been longer lasting – potentially permanent [...]

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Is Radio Advertising Effective?

Geordan Johnston — Wed, 29 Jul 2020 14:58:56 +0000

While other forms of marketing and advertising are on the rise, don’t count out radio just yet. The truth of the matter is that radio advertising can be very effective in a number of ways: as one part of an overall marketing mix for the right businesses/at the right time with the right conditions with the right expectations I know firsthand that radio is a great place to reach and influence people. I used to [...]

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Mobile Advertising and Marketing

Ruhi Van Andel — Tue, 28 Jul 2020 13:48:53 +0000

Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target customer base. In fact, mobile marketing has already surpassed desktop advertising, and the mobile advertising market is projected to exceed $200 billion globally this year alone.1 That being said, this form [...]

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How Do I Get an Ad On Instagram?

Davida Ander — Fri, 10 Jul 2020 13:59:25 +0000

With more than 1 billion monthly active users, Instagram is the perfect place for you to reach your target audience and grow your business. Running Instagram ads can help you reach customers at any stage of the sales funnel and drive new and returning users to purchase products and services. Want to get an ad on Instagram? Here’s how to get started: BASIC – Create Ads on Instagram With the Promote [...]

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How to Market College Programs

Jackie Patton — Thu, 02 Jul 2020 19:53:04 +0000

With such a large number of post-secondary choices available to students, todays higher education market is more competitive and challenging to navigate than ever before. It is well established that prospective students start their research online, so why not meet them where they are? A smart digital marketing strategy can be impactful and provide a tailored approach that inspires your future students to choose your institution. Plotting out your Digital [...]

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