Lead Nurture & Marketing Automation Archives - Search Engine People

B2B Sales Process Optimization For the Best Possible Closing Rate

Geordan Johnston — Fri, 06 Jun 2025 15:45:12 +0000

In the ultra competitive, ever hungry for continuous growth world we live in, a steady stream of qualified leads is the lifeblood of any successful B2B organization. And where are many of these crucial leads originating? Digital marketing. From compelling content to targeted advertising, your online efforts are likely generating valuable prospects. But are you [...]

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How To Build An Irresistible Lead Magnet

Ann Smarty — Tue, 13 Dec 2016 13:54:00 +0000

Ah, the sales funnel. We are all obsessed with it. We read, write, and argue about the best ways to go from the initial marketing phase to the final conversion. Yet, we too often ignore what could be the most important step: getting people INTO the funnel to begin with. Lead generation is not [...]

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Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)

Heba Hosny — Tue, 02 Feb 2016 13:43:15 +0000

"Turn strangers into friends Turn friends into customers And then... do the most important job: Turn your customers into salespeople." Seth Godin - Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer marketing focuses on cherry-picking few [...]

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6 Simple Steps To Start To Benefit From Marketing Automation

Kari Clarkson — Fri, 11 Dec 2015 13:50:00 +0000

Marketing automation: sounds complicated, right? Nope. The definition is all in the name: automating your marketing strategies online. Okay, so I might have lied. The definition of marketing automation is easy but the actual strategy to get your marketing automation campaign off the ground is more complicated - at first. Once you get to know [...]

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4 Creative Uses of Marketing Automation

Jonny Ross — Fri, 28 Aug 2015 13:50:00 +0000

From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work that is carried out. Marketing automation can save any business precious time and money. Better [...]

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Memories of A Content Marketing Guru

Heba Hosny — Wed, 19 Aug 2015 13:50:00 +0000

"When It comes to personal branding, it doesn't matter how good you are. What matters is how good you are in showing it" - Heba Hosny I'm very excited to share proven content marketing best practices that I have cultivated throughout my rewarding career as a content marketer and SEO copywriter. I dedicate this article [...]

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3 Barriers To Remove In Your Lead Generation Process

Lyena Solomon — Thu, 06 Aug 2015 13:50:00 +0000

Good lead generation brings in traffic. Great lead generation brings in quality leads. Good or great, there are three major barriers to lead generation that could derail your efforts. Remove these barriers, and you are on the way to Lead Generation greatness. Of course, it is not as simple. But eliminating these obstacles will definitely [...]

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How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]

Heba Hosny — Tue, 05 May 2015 12:55:49 +0000

According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online. I've been reading extensively about B2B Lead Nurturing best practices. The more I read, the more I realized that the topic is so broad but every aspect [...]

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What Is A Landing Page And How Is It Used?

Lindsey Marino — Tue, 24 Mar 2015 14:55:00 +0000

What's a landing page, how and where to get one -- and what to do with it?

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5 WordPress Plugins To Gather User Feedback

Ann Smarty — Mon, 16 Mar 2015 16:35:12 +0000

What is your most valuable resource as a website owner? Your visitors. They can provide you with crucial feedback that assists you in making decisions for the future of that site. Whether it is a blog or a business online storefront, you can gain a great deal from listening to what your users have to [...]

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