Local Search Archives - Search Engine People

Will AI Replace Traditional Search Engines, And How Can Businesses Adapt To That?

Wisam Abdulaziz — Tue, 17 Dec 2024 18:56:36 +0000

There is no doubt that AI is one of the most revolutionary technologies developed by humans since the internet. We all use it every day for editing and creating content, including text, images, videos, and more. It is also used in many other applications, including military ones. Working for Search Engine People (obviously a [...]

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A Year in Review: The Digital Marketing Trends That Defined 2021

Ruhi Van Andel — Thu, 27 Jan 2022 19:21:10 +0000

There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection to their consumers amid a pandemic that has impacted virtually every industry. Each year brings innovations, features, and updates by tech giants which change the way consumers buy and interact with a brand. As we [...]

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Just How Much Do Google Reviews Impact Your SEO Ranking?

Ruhi Van Andel — Thu, 03 Jun 2021 19:40:40 +0000

Is there a link between search engine optimization (SEO) and Google reviews? If there is, how much does it affect the rankings? Join us as we explore the power of the almighty Google Review! Before technology transformed the way people find businesses, word of mouth determined whether a business thrived or perished. If too [...]

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Who Mentors the Mentor?

Jennifer Osborne — Mon, 04 Jan 2021 20:47:46 +0000

The Search Engine People Blog is all about sharing Digital Marketing best practices and knowledge to help Grow Businesses. I’m writing this post because one of the most important elements of growing your businesses is growing yourself. When you run a business there is a lot of pressure. New challenges mean that you need to develop new skills. Business growth puts pressure [...]

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What is Digital Transformation?

Amanda Desouza — Fri, 18 Sep 2020 20:26:07 +0000

Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in order to improve the performance of the business. This usually happens in response to a changing environment and changing market needs. Industries are being transformed by this large-scaled effort. Automation and artificial intelligence are key components of digital transformation to complete tasks quickly. Traditional manual processes [...]

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How has COVID-19 Shifted Digital Marketing?

Ruhi Van Andel — Thu, 27 Aug 2020 20:15:04 +0000

As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. While many industries have already made commendable come-backs from the crippling impacts of the first couple months of the global public health crisis, there have been longer lasting – potentially permanent [...]

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Is Radio Advertising Effective?

Geordan Johnston — Wed, 29 Jul 2020 14:58:56 +0000

While other forms of marketing and advertising are on the rise, don’t count out radio just yet. The truth of the matter is that radio advertising can be very effective in a number of ways: as one part of an overall marketing mix for the right businesses/at the right time with the right conditions with the right expectations I know firsthand that radio is a great place to reach and influence people. I used to [...]

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Mobile Advertising and Marketing

Ruhi Van Andel — Tue, 28 Jul 2020 13:48:53 +0000

Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target customer base. In fact, mobile marketing has already surpassed desktop advertising, and the mobile advertising market is projected to exceed $200 billion globally this year alone.1 That being said, this form [...]

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Does Website Speed Affect SEO?

Amanda Desouza — Fri, 12 Jun 2020 21:29:43 +0000

It may be hard to understand how website page speed and SEO are connected. Yet all the way back in 2010, Google stated that website page speed would play an important role in technical SEO and will boost your chances of ranking your pages on Search Engine Results Pages (SERPs). As the rise of mobile devices occurred, a few years later Google confirmed websites should optimize speeds on mobile as well. What Google means by page speed is how long a visitor will [...]

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What is the Sales Funnel in Digital Marketing?

Andrew Marsh — Fri, 05 Jun 2020 23:37:05 +0000

At any given moment your potential clients/customers are at various stages of their buying journey. While one is weeks away and gathering preliminary research the other is ready to make a decision today. A complete digital marketing strategy will attract people from all funnel stages, building a more predictable pipeline. When budget constraints are a factor, companies need to select which stage [...]

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