Marketing Archives - Search Engine People

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based

Brian Tatarnic — Wed, 02 Jul 2025 13:43:51 +0000

I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website for leads. Our business is all relationship-based. The site is just there so people know we’re real.” At first, [...]

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Cold Calling in the Age of AI: Does It Still Work?

Pireveen Mathies — Wed, 11 Jun 2025 13:20:10 +0000

Let’s be honest—when was the last time you picked up a call from an unknown number? Chances are, you sent it straight to voicemail (if you even have that set up). In the era of chatbots, and automated email sequences, cold calling can feel like a relic from the past. But here’s the twist: it’s [...]

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B2B Sales Process Optimization For the Best Possible Closing Rate

Geordan Johnston — Fri, 06 Jun 2025 15:45:12 +0000

In the ultra competitive, ever hungry for continuous growth world we live in, a steady stream of qualified leads is the lifeblood of any successful B2B organization. And where are many of these crucial leads originating? Digital marketing. From compelling content to targeted advertising, your online efforts are likely generating valuable prospects. But are you [...]

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AI Slop and the Rise of Slop Culture

Amelie Boucher — Tue, 03 Jun 2025 14:47:00 +0000

In the era of mass automation and algorithmic creativity, a new digital phenomenon is emerging—and it’s not exactly flattering. It’s called AI slop, and it’s feeding into a broader movement often referred to as slop culture. But what does that mean, and why should we care? What is AI Slop? “AI slop” is a [...]

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Why Every Business Needs a Newsletter

Linda Aylesworth — Mon, 26 May 2025 17:28:24 +0000

Every business owner wants to build stronger relationships with their customers and keep their brand top of mind. But how do you achieve that in a world full of distractions? The answer is simple: a newsletter. It’s not just another marketing tool; it’s your direct line to your audience, delivered straight to their inbox. [...]

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How AI Is Changing the Way We Get Things Done

Wisam Abdulaziz — Mon, 05 May 2025 16:12:36 +0000

The way we interact with computers to complete tasks has evolved dramatically. We’ve moved from writing complex code, to clicking with a mouse, to using built-in tools inside software. Yet even with all this progress, many digital tasks have still required a fair amount of skill. Take Excel, for example, unlocking its full potential [...]

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Improve your marketing campaign(s) ROI and Lead Quality using a CRM

Craig Ellis — Fri, 02 May 2025 20:45:36 +0000

A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract. A CRM will map each stage of the customer journey – from first point of contact through qualification and negotiation [...]

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What is the role of SEO in Digital Marketing?

Michael Johnston — Fri, 21 Feb 2025 14:46:02 +0000

In today's digital world, businesses constantly seek effective ways to expand their online presence and connect with their target audience. Search Engine Optimization (SEO) has emerged as a cornerstone of successful digital marketing. But what is SEO, and why is it so vital? Understanding SEO SEO is the practice of optimizing a website to [...]

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Everything You Need to Know: SEM and Paid Ads

Karishma Patel — Wed, 26 Jul 2023 14:55:01 +0000

Much like SEO, paid advertising has evolved significantly since it became available to businesses. From spray and pray, which relies on volume over strategy, to a far more targeted approach, Search Engine Marketing (SEM) strategies have evolved over the years. Likewise, the capabilities of various ad platforms have also evolved. Knowing what SEM is [...]

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How to Choose the Right Agency for Your Organization

Andrew Marsh — Tue, 06 Jun 2023 13:30:08 +0000

Choosing the right agency is about finding a balanced strategic, operational and execution alignment that will work best for your organization. Have you ever partnered with an agency that boasts an almost spotless performance record, but things didn’t really go as planned? It has happened to the best of us. In fact, it happens [...]

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