Mobile Archives - Search Engine People

Is Your Site Optimized for Google’s Mobile First Indexing?

Stephen Moyers — Mon, 25 Jun 2018 12:50:00 +0000

A study from 2017 revealed 57 percent of all online traffic now comes from mobile devices. In response to the significant shift, Google announced it would develop Mobile First Indexing. The index makes mobile content the first thing Google will search when ranking websites, even if the user is searching from a desktop. Google’s [...]

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Canadian Lessons For Mobile Advertisers

Joe Ryan — Thu, 03 May 2018 12:50:00 +0000

What does the future hold for mobile advertising? Is it safe to assume mobile advertising is another fad that will fade away? Alternatively, is it a new trend that must be embraced by all marketers if they are to survive the ever-raging wave of technological change? It is impossible to survive the new marketing [...]

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Challenge: How To Retain Your App Users

IanNaylor — Mon, 08 Jan 2018 17:44:00 +0000

There's no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. Statista The downside is that your app will be competing in a hotly contested market. The upside is, [...]

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Mobile Design Kills Conversions: Here’s What to Do About It

Larry Alton — Fri, 01 Dec 2017 13:49:00 +0000

Mobile traffic has increased steadily for the past several years, overtaking desktop traffic for the first time late last year, so it’s no wonder why webmasters have scrambled to make their websites more appealing to mobile visitors. In line with the trend, Google has made it a requirement that all websites be more “mobile [...]

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How To Double Your App Downloads With App Store Optimization

Gaurav Sharma — Mon, 20 Nov 2017 13:49:00 +0000

So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too. But somehow your app still isn’t being downloaded as much as you had expected. If this [...]

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The Mobile-Only Connection Impact

Danny Hall — Fri, 03 Nov 2017 12:49:00 +0000

The mobile revolution has led a growing number of Americans to abandon home broadband entirely. How should businesses react?Over the past decade, the internet has become steadily more pervasive, and according to the latest statistics, nine out of ten UK homes now have an internet connection. For most of us, that means a broadband connection [...]

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The 5 Most Important Voice Search Stats For Marketers

Liz Farquhar — Thu, 02 Nov 2017 12:49:00 +0000

With recent advancements in artificial intelligence and natural language processing, people can’t get enough of voice-enabled digital assistants like Alexa, and the voice-enabled speakers they call home. As a marketer, you know what this means, right? Ready or not, voice-enabled technology is the next big platform for marketing and advertising. Several leaders in the [...]

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SEO Benefits Of The Progressive Web App

IanNaylor — Tue, 26 Sep 2017 12:49:00 +0000

The app developing world are faced with a problem when it comes to app visibility in the marketplace. Luckily, Progressive Web Applications have come to save the day, and there are hidden SEO benefits by adopting this method as well. Let’s take a look at PWA’s and how they can boost your search engine [...]

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Mobile Marketing Hacks On A Shoestring Budget

David Schneider — Wed, 14 Jun 2017 12:49:00 +0000

One of the most powerful digital marketing tools today is literally within your arm’s reach or, actually, in your hands right now while you’re reading this post. I’m talking about your mobile device, your smartphone particularly, which you seem to can’t do without. How many times do you check it in a day for [...]

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Mobile Usability Increases Conversions

EmilyReiffer — Tue, 30 May 2017 13:31:49 +0000

Mobile users have unique needs and understanding their behavior is important for SEO as well as PPC conversions. But PPC experts especially need to make it easy for people to convert on a mobile device after clicking on an ad since there is a cost for every click. A website with a good mobile experience [...]

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