PR Archives - Search Engine People

7 Best Practices For Getting Traffic To Your Website From Offline Sources

Aleh Barysevich — Tue, 22 Mar 2016 14:47:52 +0000

Whether you run a large corporation or a small local business, getting traffic to your brand's website is paramount. More traffic means more customers, better search engine rankings, and better visibility for your brand as a whole. It's likely that you're already aware of general practices for driving traffic, as it's such a well-covered topic [...]

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How To Remove Bad Reviews From Google Local By Responding

Helen M. Overland — Thu, 19 Feb 2015 15:25:58 +0000

We all know by now that more and more people are using their cell phones to find products and services. In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That's a lot of online Local searches. Google themselves have produced research showing that over 55% of people [...]

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How To Do Personal Branding For Your Business

Stephen Moyers — Tue, 20 Jan 2015 14:25:18 +0000

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While their popularity is undeniable, critics question their claim to fame. So how do they maintain [...]

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Drawing New Inspiration From Last Year’s Top Marketing Campaigns

Karianne Stinson — Mon, 13 Jan 2014 17:45:40 +0000

At the start of a new year we like to look back to consider where we've been and make a plan for the months to come. I wanted to take a look back at some of the creative and inspiring work that has come from public relations and marketing professional in 2013. In my opinion, [...]

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Combining PR with SEO: How to kill two birds with one stone

Alicia Lawrence — Tue, 14 May 2013 16:56:27 +0000

SEO and public relations both come from a past of scumminess and irresponsible behavior. Since PR is an older industry they've had the time to improve their reputation and establish itself as a necessary marketing component for every company. SEO, on the other hand, is less than 20 years old and is still trying to [...]

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How To Maximize Your Google Author Rank

Brian Taylor — Tue, 12 Mar 2013 14:25:00 +0000

Most website managers are familiar with PageRank. Its Googles way of figuring out which web pages are more popular than others. In the eyes of Googles search algorithm, popular equals quality. After all, why would a bunch of people visit a useless website? Now what if content could be prioritized by the popularity of the [...]

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It Worked! How I Got a Google Link Penalty Lifted

Roger Panella — Mon, 11 Mar 2013 17:25:33 +0000

Recently, I had the unenviable task of trying to have a website's Google penalization lifted so the site could regain the significant traffic and rankings it lost after the penalty. Personally, I've been interested in reading about what's worked and what hasn't for people in penalty situations, so I thought Id write about my experience. [...]

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Understand What Eric Schmidt Really Said About Authorship & Author Rank

Ruud Hein — Mon, 11 Feb 2013 17:22:57 +0000

What Eric Schmidt said: "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance." -- Eric Schmidt[ref]Wall Street Journal, Feb 1, 2013[/ref] What people [...]

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The Rising Influence of AuthorRank In 2013

Lior Levin — Tue, 15 Jan 2013 17:25:00 +0000

The days of Google PageRank's link-based dominance are numbered. While it's no secret that Google has been working on undermining the SEO manipulators who use link building schemes and black hat methods to rise in the search rankings, we now know that 2013 will mark the rise of AuthorRank. Google has been working on ways [...]

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How To Get Reviews And Improve Local Ranking With Google+ Local

Alexander Zagoumenov — Tue, 14 Aug 2012 16:25:35 +0000

There are few things that can contribute to your rankings if you run a local business including profiles on major local networks such as Google+ Local, Yelp and UrbanSpoon (if you're a local food vendor). This post is designed to help you sort confusion caused by recent actions from Google and improve using new Google+ Local profile.

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