Analytics & ROI Analysis Archives - Search Engine People

Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend)

Chris Walton — Thu, 05 Mar 2026 14:46:38 +0000

TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue ÷ Total Marketing Cost (includes all fees, content, internal labor, tools). ROMS can also be inverted to show marketing cost as % of sales. ROAS is incomplete because it ignores critical costs and [...]

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How To Use Your Analytics In An Actionable Way

Ruud Hein — Tue, 12 Mar 2024 17:58:57 +0000

We all know analytics is important. Crucial maybe, even. It has handy metrics like pageviews and number of users, both of which are good when they go up, bad when they go down....Right? Or should that be compared year-over-year? And if it is bad....what can we even do about it? Does it matter? Analytics [...]

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Everything You Need to Know | GA4 Edition

Brad Camus — Thu, 22 Jun 2023 14:52:44 +0000

You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on Google’s Universal Analytics (UA) for years to gather them. UA is a powerful tool for measuring, analyzing, and optimizing your business’s online presence. The data it provides allows you to make vital decisions, improve your [...]

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How to Choose the Right Agency for Your Organization

Andrew Marsh — Tue, 06 Jun 2023 13:30:08 +0000

Choosing the right agency is about finding a balanced strategic, operational and execution alignment that will work best for your organization. Have you ever partnered with an agency that boasts an almost spotless performance record, but things didn’t really go as planned? It has happened to the best of us. In fact, it happens [...]

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3 Phase Approach to Evaluate Performance Marketing Initiatives

Andrew Marsh — Tue, 30 May 2023 15:35:02 +0000

What gets measured, gets managed. The success of your performance marketing initiatives depends on what you measure. It is human and organizational nature to manage whatever is measured, and continuous improvement of your performance marketing initiatives depends on effective management. This blog outlines the three phases to effectively measure and evaluate their marketing initiatives. [...]

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3 Must-Know Determiners to Boost Performance Marketing

Brad Camus — Tue, 18 Apr 2023 15:33:11 +0000

There is no one-size-fits-all strategy in the virtual world. The key is to find the right approach for your organization. Think back to when you had to implement a new CRM system, and you had to choose between the various proven platforms in the market today. You probably had to assess the various capabilities [...]

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Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority

Linda Aylesworth — Fri, 01 Apr 2022 18:53:01 +0000

GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential that your data is migrated carefully to avoid any loss. It’s no secret that great analytics is one of the keys to business success. Google Analytics has been instrumental in helping your company [...]

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How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Ruhi Van Andel — Thu, 08 Apr 2021 15:40:33 +0000

Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, when AI is delivering exceptional results, [...]

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Who Mentors the Mentor?

Jennifer Osborne — Mon, 04 Jan 2021 20:47:46 +0000

The Search Engine People Blog is all about sharing Digital Marketing best practices and knowledge to help Grow Businesses. I’m writing this post because one of the most important elements of growing your businesses is growing yourself. When you run a business there is a lot of pressure. New challenges mean that you need to develop new skills. Business growth puts pressure [...]

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What is Digital Transformation?

Amanda Desouza — Fri, 18 Sep 2020 20:26:07 +0000

Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in order to improve the performance of the business. This usually happens in response to a changing environment and changing market needs. Industries are being transformed by this large-scaled effort. Automation and artificial intelligence are key components of digital transformation to complete tasks quickly. Traditional manual processes [...]

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