Social Media Marketing Archives - Search Engine People

How Do I Advertise on Facebook?

Linda Aylesworth — Fri, 29 Nov 2024 18:46:19 +0000

Check Out Our Step-By-Step Guide to Successful Advertising on Facebook Reach plays a huge role in determining which platforms advertisers allocate their budgets to, and Facebook doesn't disappoint. With over 3.07 billion monthly active users (MAU) worldwide as of the close of 2023, Facebook captures the attention of 37.7% of the total worldwide population [...]

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Why Every Business Needs to Have Active Social Media Accounts

Michelle Cuthbert — Thu, 28 Nov 2024 20:04:32 +0000

In today’s changing online environment, having an active presence on social media is essential for businesses looking to thrive. With billions of users across Facebook and Instagram alone, social media makes it easier than ever to reach new customers and interact with the ones you already have. It allows businesses to share their stories, [...]

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Everything You Need to Know: SEM and Paid Ads

Karishma Patel — Wed, 26 Jul 2023 14:55:01 +0000

Much like SEO, paid advertising has evolved significantly since it became available to businesses. From spray and pray, which relies on volume over strategy, to a far more targeted approach, Search Engine Marketing (SEM) strategies have evolved over the years. Likewise, the capabilities of various ad platforms have also evolved. Knowing what SEM is [...]

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A Year in Review: The Digital Marketing Trends That Defined 2021

Ruhi Van Andel — Thu, 27 Jan 2022 19:21:10 +0000

There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection to their consumers amid a pandemic that has impacted virtually every industry. Each year brings innovations, features, and updates by tech giants which change the way consumers buy and interact with a brand. As we [...]

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Who Mentors the Mentor?

Jennifer Osborne — Mon, 04 Jan 2021 20:47:46 +0000

The Search Engine People Blog is all about sharing Digital Marketing best practices and knowledge to help Grow Businesses. I’m writing this post because one of the most important elements of growing your businesses is growing yourself. When you run a business there is a lot of pressure. New challenges mean that you need to develop new skills. Business growth puts pressure [...]

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What is Digital Transformation?

Amanda Desouza — Fri, 18 Sep 2020 20:26:07 +0000

Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in order to improve the performance of the business. This usually happens in response to a changing environment and changing market needs. Industries are being transformed by this large-scaled effort. Automation and artificial intelligence are key components of digital transformation to complete tasks quickly. Traditional manual processes [...]

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How has COVID-19 Shifted Digital Marketing?

Ruhi Van Andel — Thu, 27 Aug 2020 20:15:04 +0000

As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. While many industries have already made commendable come-backs from the crippling impacts of the first couple months of the global public health crisis, there have been longer lasting – potentially permanent [...]

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Is Radio Advertising Effective?

Geordan Johnston — Wed, 29 Jul 2020 14:58:56 +0000

While other forms of marketing and advertising are on the rise, don’t count out radio just yet. The truth of the matter is that radio advertising can be very effective in a number of ways: as one part of an overall marketing mix for the right businesses/at the right time with the right conditions with the right expectations I know firsthand that radio is a great place to reach and influence people. I used to [...]

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Mobile Advertising and Marketing

Ruhi Van Andel — Tue, 28 Jul 2020 13:48:53 +0000

Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target customer base. In fact, mobile marketing has already surpassed desktop advertising, and the mobile advertising market is projected to exceed $200 billion globally this year alone.1 That being said, this form [...]

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How Do I Get an Ad On Instagram?

Davida Ander — Fri, 10 Jul 2020 13:59:25 +0000

With more than 1 billion monthly active users, Instagram is the perfect place for you to reach your target audience and grow your business. Running Instagram ads can help you reach customers at any stage of the sales funnel and drive new and returning users to purchase products and services. Want to get an ad on Instagram? Here’s how to get started: BASIC – Create Ads on Instagram With the Promote [...]

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