Web Design Archives - Search Engine People https://www.searchenginepeople.com/blog/category/web-design Canada's Search and Social Media Authority Thu, 22 May 2025 15:06:47 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Web Design Archives - Search Engine People https://www.searchenginepeople.com/blog/category/web-design 32 32 Why Self-Hosted WordPress Is Still the Best CMS for SEO, Speed, and User Experience https://www.searchenginepeople.com/blog/why-self-hosted-wordpress-is-still-the-best-cms-for-seo-speed-and-user-experience.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 30 Apr 2025 17:44:24 +0000 https://www.searchenginepeople.com/?p=92261 Reliable. Scalable. Trusted. The Proven Leader in Website Platforms. There’s no shortage of content management systems vying for your attention, but when it comes to search performance, speed, and flexibility, nothing rivals the self-hosted version of WordPress. It’s open-source, endlessly customizable, and completely in your control—run on your own hosting, your domain, and your [...]

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]]> 10 Landing Page Tips to Boost Your SEO and Conversions https://www.searchenginepeople.com/blog/10-landing-page-tips-to-boost-your-seo-and-conversions.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 18 Mar 2025 14:39:58 +0000 https://www.searchenginepeople.com/?p=89705 Want to turn your landing pages into lead-generating machines? In today's ridiculously crowded online space, having a killer landing page is no longer a nice-to-have – it's a must-have. The good news? You don't need to be a tech wizard or a marketing guru to create high-performing landing pages. You just need to know [...]

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]]> Who Mentors the Mentor? https://www.searchenginepeople.com/blog/who-mentors-the-mentor.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 04 Jan 2021 20:47:46 +0000 https://www.searchenginepeople.com/?p=77666&preview=true&preview_id=77666 The Search Engine People Blog is all about sharing Digital Marketing best practices and knowledge to help Grow Businesses.  I’m writing this post because one of the most important elements of growing your businesses is growing yourself.    When you run a business there is a lot of pressure.  New challenges mean that you need to develop new skills. Business growth puts pressure [...]

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]]> What is Digital Transformation? https://www.searchenginepeople.com/blog/what-is-digital-transformation.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 18 Sep 2020 20:26:07 +0000 https://www.searchenginepeople.com/?p=77361&preview=true&preview_id=77361  Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in order to improve the performance of the business. This usually happens in response to a changing environment and changing market needs. Industries are being transformed by this large-scaled effort. Automation and artificial intelligence are key components of digital transformation to complete tasks quickly.    Traditional manual processes [...]

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]]> How has COVID-19 Shifted Digital Marketing? https://www.searchenginepeople.com/blog/how-has-covid-19-shifted-digital-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 27 Aug 2020 20:15:04 +0000 https://www.searchenginepeople.com/?p=77354&preview=true&preview_id=77354 As COVID-19 has spent the greater part of this year on a world-wide tour, the impacts on the global economy have been widely felt. While many industries have already made commendable come-backs from the crippling impacts of the first couple months of the global public health crisis, there have been longer lasting – potentially permanent [...]

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]]> Is Radio Advertising Effective? https://www.searchenginepeople.com/blog/is-radio-advertising-effective.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 29 Jul 2020 14:58:56 +0000 https://www.searchenginepeople.com/?p=77334&preview=true&preview_id=77334 While other forms of marketing and advertising are on the rise, don’t count out radio just yet. The truth of the matter is that radio advertising can be very effective in a number of ways:  as one part of an overall marketing mix  for the right businesses/at the right time  with the right conditions  with the right expectations    I know firsthand that radio is a great place to reach and influence people. I used to [...]

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]]> Mobile Advertising and Marketing https://www.searchenginepeople.com/blog/mobile-advertising-and-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 28 Jul 2020 13:48:53 +0000 https://www.searchenginepeople.com/?p=77328&preview=true&preview_id=77328 Everyone and their grandmother now proudly flaunt a mobile phone, so it comes as no surprise that mobile advertising is one of the most effective methods of reaching your target customer base. In fact, mobile marketing has already surpassed desktop advertising, and the mobile advertising market is projected to exceed $200 billion globally this year alone.1 That being said, this form [...]

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]]> How Do I Get an Ad On Instagram? https://www.searchenginepeople.com/blog/how-do-i-get-an-ad-on-instagram.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 10 Jul 2020 13:59:25 +0000 https://www.searchenginepeople.com/?p=77197&preview=true&preview_id=77197 With more than 1 billion monthly active users, Instagram is the perfect place for you to reach your target audience and grow your business. Running Instagram ads can help you reach customers at any stage of the sales funnel and drive new and returning users to purchase products and services.  Want to get an ad on Instagram? Here’s how to get started:    BASIC – Create Ads on Instagram With the Promote [...]

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]]> How to Market College Programs https://www.searchenginepeople.com/blog/how-to-market-college-programs.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 02 Jul 2020 19:53:04 +0000 https://www.searchenginepeople.com/?p=77190&preview=true&preview_id=77190 With such a large number of post-secondary choices available to students, todays higher education market is more competitive and challenging to navigate than ever before. It is well established that prospective students start their research online, so why not meet them where they are?  A smart digital marketing strategy can be impactful and provide a tailored approach that inspires your future students to choose your institution.      Plotting out your Digital [...]

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]]> How Much Do Facebook Ads Cost? https://www.searchenginepeople.com/blog/how-much-do-facebook-ads-cost.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 19 Jun 2020 18:21:32 +0000 https://www.searchenginepeople.com/?p=76546&preview=true&preview_id=76546 How much do Facebook ads cost and how much budget should you allocate to Facebook ads?  In this article, we break down cost benchmarks, how to set your Facebook budget, and how the Facebook auction works. We also delve into other factors that influence the cost of Facebook ads, so you can plan accordingly.  The Short Answer: Facebook Ad Cost Benchmarks  [...]

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