Comments on: What Is Consultative Selling & How To Use It Online https://www.searchenginepeople.com/blog/consultative-selling.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:14:28 +0000 hourly 1 By: Brian Farrell https://www.searchenginepeople.com/blog/consultative-selling.html/comment-page-1#comment-276074 Sun, 10 Mar 2013 13:49:29 +0000 https://www.searchenginepeople.com/?p=34391#comment-276074 In reply to Bryan Clark.

No, I haven’t read it. And you’re right, conversational selling / marketing certainly is the next big thing. The story I referenced about the jewelry store was real — my mom worked there and both she and the store clerks all greeted customers with a “Can I help you?” When I suggested the subtle change, store sales increased, repair orders increased. Beautiful in its simplicity!

]]> By: Bryan Clark https://www.searchenginepeople.com/blog/consultative-selling.html/comment-page-1#comment-273842 Wed, 06 Mar 2013 02:40:51 +0000 https://www.searchenginepeople.com/?p=34391#comment-273842 I’m not sure if you’ve ever read “The E-Myth” but the author discusses how big box stores (think Best Buy) forced their sales people to ask open-ended questions in order to elicit customer response rather than the typical “yes” or “no” they’d get when asking the customer, “Can I help you with something?” In the book he said the stores received a huge bump in sales numbers (I forget the actual number) just from asking things like, “Have you been here before?” – instead of their typical “yes” or “no” type questions. That’s right on par with the ideas in your post and I do believe that conversation marketing is the “next big thing.”

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