Content marketing is both an art and a science, because it requires a certain formula applied creatively to a host of diverse scenarios. However, the goals of content marketing remain consistent no matter what the use-case. The aim is always to reach as many relevant audience members as possible, and influence them.
However, if your reach is constricted, so is the number of people you can impact. The following is a set of six secrets to amplifying your brand's social media presence.
1. Consistency Matters– In Frequency Of Posting & Post Content
Consistency is both fundamental and crucial to social media marketing success. How regularly you post on social media and the appearance of those posts together create your brand's presence, which is why you have to optimize them both.
Calculate your frequency of posting based on rate at which feeds move on those social media platforms. For instance, LinkedIn is by far the slowest moving social media feed, so you'd only be required to post once on it daily.
Unless you can create 60-80 posts for social media a month, you'd have to source it. You could use a content curation app like DrumUp, set the theme to match your industry, and schedule content from the suggested recommendations feed.
To visually optimize your posts, pay heed to the optimum image size and create clean visuals that add value to your text. You could use an image editor like PicMonkey for that task.
2. The Scenario To Aim For: Your Audience Creates Your Content
The ideal content marketing scenario is where you have a true following– people who await each post and interact with them eagerly.
It is even better when you audience is creating your content for you. However, reaching that scenario is a long and arduous task. To get your audience to create content now, you could create a fun contest that requires them to do so.
Three types of content generating contests:
- Photograph and caption contests – requires an audience to take a photo based on a theme and caption it
- Share your experience contests – requires your audience to tell a story about something
- Share your opinion contest – involves a question and requires an audience to comment with their opinions
Use any of the above mentioned formats and add a hashtag to brand your contest.
3. Networks Are An Essential Element Of Amplifying Content
For your content to gain momentum on social media, you need that initial network of people (loyal following) who share pretty much everything you create.
Again, this takes months or years even to create. Unless you involve the people you already have in your corner – employees and happy customers.
Recommendations from friends and family are taken to be the most credible on social media according to Nielsen's trust barometer. Not only do you become more influential, but more widely seen by involving your employees.
4. Strategically Including People And Companies On Your Post
When creating a piece of content, your first concern should be what your readers will takeaway from it. Relying only on your expertise may limit your post. Instead, you could draw from multiple resources, quote people, suggest tools and make your post as helpful as you possibly could.
By doing this you're helping both your readers and yourself, because people are more invested in promoting your post when they're mentioned on it.
You could use listicle creating tool to create quick lists featuring people and a link to yourself.
5. Content Re-purposing In Multiple Formats
One of the most classic ways of amplifying yourself is to create content in multiple formats. But let's get real. If you aren't creating enough content is one format, it'd make no sense creating content in multiple formats.
So be efficient. Re-purpose an old blog post as infographic or a slide-share as a video and you'll find that it helps you reach a wider audience.
You could use PiktoChart to create your infographics.
6. Writing Effective Titles And Social Media Descriptions
How your posts appear at first sight determines whether they're read or not. Writing better titles, choosing better lead images and optimizing the text that accompanies each post can help amplify your content on social media.
It is also important to optimize your title and description for SEO. Use the right keywords, but don't compromise on the wording of the title and description.
Use the right hashtags and @ mention relevant people. That pulls the right people into the conversation.
You could source your images from from a free online resource like Pixabay (with attribution).
By extending your reach on social media, you increase your chances of being seen, heard and accepted by your target audience. Do it exceptionally well and you could create a large and engaged following around your brand.
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- How To Find The Right Content Promotion Opportunities
* Adapted images: Public Domain, pixabay.com via getstencil.com