https://www.searchenginepeople.com/blog/content-marketing-trends.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:33:43 +0000 hourly 1 https://www.searchenginepeople.com/blog/content-marketing-trends.html/comment-page-1#comment-1082535 Wed, 25 Jan 2017 20:54:55 +0000 https://www.searchenginepeople.com?p=65642&preview_id=65642#comment-1082535 For sure video is the dominant force in 2017 without a doubt, it takes advantage of all your senses and gives you a quick way to consume content. And as for shorter form content, this is going to have to be adapted on a lot of blogs as there is no need for mega articles for simple user questions, giving the searcher bite-sized answers can help your traffic numbers as well.

]]> https://www.searchenginepeople.com/blog/content-marketing-trends.html/comment-page-1#comment-1082455 Tue, 24 Jan 2017 21:08:42 +0000 https://www.searchenginepeople.com?p=65642&preview_id=65642#comment-1082455 A business still first needs to know what its audiences really want first. This is not what a business thinks the consumer wants, or what the consumer says it wants. That’s the problem with focus groups. Consumers inside focus groups say what the think they want a business to hear, not what they really want. Until a business can deliver content, which aligns with the expectations of what the aidiences really wants, a business is still guessing how to convert and optimize.

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