Several events are converging that may signal a looming Google update.
- First, the Google IPO quiet period ended Tuesday. While most are speculating on what Google will say about its financial status, I wonder if they will break their silence regarding some of the latest updates (or lack thereof).
- Second, the fourth quarter of the year begins tomorrow. If Google has indeed decided to only update PR on a quarterly basis, now would be the time to do so. (Googleguy hinted at the possibility many months ago).
- Third, a new googlebot has been frantically indexing pages. Many have speculated as to why the new googlebot is so voracious, and it may mean nothing at all, but combined with the timing of the previous two events mentioned, it may mean a move towards some kind of SEO-shattering update with a completely new index.
This reminds me of an old song from the Sixties called Age of Aquarius, where the lyrics begin with...
When the moon is in the Seventh House
And Jupiter aligns with Mars
Then peace will guide the planets
And love will steer the stars
The alignment of these three Google events could indicate that a massive Google update (perhaps even a PR update) is imminent. I am not sure that peace and love would follow, but certainly some planetary SEO excitement would be generated.