Comments on: Conversions For Sites That Don’t Sell Anything

By: Kim Krause Berg

Kim Krause Berg — Thu, 13 Jun 2013 16:37:02 +0000

In reply to DJ Huren.

Thanks for your kind feedback. On the so-called “3 Clicks Rule”, that’s an old rule. Usability studies show that there is no limit to clicks for people. They will keep going as long as there is a darned good reason to. This is why link labels with action words and better descriptions for the landing page are important. Inspire interest. Create momentum. Provide a call to action. That’s the new rule for clicks.

For search engines and crawling, text links are limited. Best bets are root level and 1 level up for organic crawling for pages.

By: Hans Tielbeek

Hans Tielbeek — Thu, 13 Jun 2013 09:48:06 +0000

Great post very helpfull for me. My website gets finally found in Google on a few high rankings, too badly the conversions are very low. Going try some of your tips on my website and see what happens.

By: DJ Huren

DJ Huren — Wed, 12 Jun 2013 21:42:34 +0000

Great post about website conversions. I always look to improve my website and some tips are helping me. Another great tip that you didnt mention is;

Try to get people to the place that they want in only 3 clicks. The less the better. But if people have to click for more then 3 times they will go back to google and go to your competitor.

I think that one is really important aswell 🙂

By: Randy Pickard

Randy Pickard — Wed, 30 Jan 2013 16:40:09 +0000

Kim – Helpful article. Setting up conversions activities can be particularly challenging when your retail customers want complete ownership of the relationship with consumers. A couple of our key goals are to increase pages per visit and the percent of visitors that view the “Find Retailer” page. These are not very satisfactory from a standpoint of getting a handle on evaluating engagement, but at least serve as proxies.

By: Lauren Waters

Lauren Waters — Mon, 28 Jan 2013 20:29:53 +0000

I like that you’ve bridged the gap for businesses/individuals who don’t consider themselves to be operating on a conversion basis. Actionable language is a must have for any site. Another tip I might include is identify goals and work content around them. Prioritize you time around creating content and designing your site to reach those goals.

Thanks for the post!