If you are just building your online brand identity or if you are trying to gain more customers and increase sales figures, a corporate blog can make a big difference. So, here are the five main reasons to blog for your business:

1. Increase Brand Awareness

The purpose of any corporate blog is to increase brand awareness and motivate their audience to engage. A blog puts you ahead of your competition and makes you different; at least, your online presence is different.

2. Humanize Your Company

A corporate blog can add a level of humanity to any site. People are uncomfortable interacting with organizations or corporations. People like talking to people and once they discover that you offer a good service at a reasonable price, they want to connect. Their concern is whether they can trust you and work with you. Keep in mind that a corporate blog is a place where readers expect to get behind doors and talk to people, not an organization. Throw out your “corporate” tone and you’ll be ahead of many other businesses.

3. Connect With Your Audience

Next, set the tone of your blog and give your readers something they can’t find any other place. When writing a blog post, you should always have your audience in mind. What can they learn from this? How will it help the company build a lasting relationship with our readers? Dwell upon their needs and deliver genuinely valuable content. Read the comments your readers leave on your blog and brainstorm ideas from their feedback or inquiries. For example, the Editors blog from BBC take their readers behind-the-scenes to have a look at the daily activities in BBC newsrooms. The News editors share their issues, as well as comment news to provide their audience with even more in-depth coverage.

4. Give Readers First Hand Information

Also, a corporate blog is a great way to announce company breaking news or highlight original research. If the information is truly unique and useful, readers will come back for more because they can’t find it anywhere else. Plus, they get a sense of connection with your brand because they get sneak peak behind corporate doors and get exclusive information. This is the case with the Nokia Conversations Blog, where they engage their readers, asking for their opinions and conversations that generate and share many fruitful ideas.

5. Engage Customers And Build Relationships

The more trust and familiarity you build between you and your audience, the higher the chances they will buy from you. Use the corporate to communicate directly and get valuable feedback from your customers and, most importantly, understand their needs. The internet allows you to reach a global audience and to spend more time with your customers, so you can give them what they need so they can spread the word and help your message go viral.