Comments on: 10 Effective Credibility and Authenticity Tactics For Your Website

By: Kim Berg

Kim Berg — Thu, 05 May 2011 19:01:50 +0000

Thanks Heidi…yes, on and off-line actions matter, especially for some types of sites that benefit from a more personal angle from the site owners and staff. Something like community involvement for charities or projects shows another side of the people behind the scenes and that’s a factor for some people when making decisions on whether or not they’ll do business with that company.

By: Kim Berg

Kim Berg — Thu, 05 May 2011 18:58:26 +0000

In reply to DK.

DK,

The post is about usability/user experience design and its subtle ties to SEO. Persuasive marketing, whether on or off-line, is more effective when the message is credible and authentic instead of by tricking or manipulation. http://credibility.stanford.edu/guidelines/index.html is a list that may be of interest.

Thanks for your comment 🙂

By: Heidi

Heidi — Sun, 01 May 2011 14:22:56 +0000

Great and comprehensive list. Each item is tackled spot on. Credibility does not only happen at the site but how everything works offline.

By: DK

DK — Sat, 30 Apr 2011 14:33:59 +0000

You got me.

Great list.

But the title of this post—the reason I clicked over here in the first place—stings. Call me unimaginative, but I can’t see “authenticity” and “tactics” in the same part of the ball field, or even in the same league. Tactics sounds like you’re trying to pull the wool over someone’s eyes. Authenticity is the diametric opposite: letting what’s real radiate to attract organically.

So I was relieved to see “be real” among the tips. It took some of the sting out of “tactics” for me. 🙂

Have you read ConversationMarketing.com? I’d be curious what you think of Ian’s blog.

Cheers,
DK