Comments on: How To Decrease Your PPC Budget, But Not Your Results

By: Jacqueline Förster

Jacqueline Förster — Sat, 21 Jan 2017 11:13:22 +0000

In reply to Dean.

Hi Dean, it very often makes good sense to bid on the brand name, even if it shows on number one. We found at least these arguments provide brand keywords: 1. it is cheap. 2. It gives you more real estate on page one. 3. In cases where the competitors are bidding on your brand you claim easily the number one spot of the ads because you’ll always play less than them. 4. It looks good and impesses. 5. You can communicate additional benefits in ads compared to your organic snippets. 6. It lifts up your overall quality score of the account.

Jacqueline Förster
Head of Digital

By: Dean

Dean — Fri, 13 Jan 2017 10:39:36 +0000

great insights Robert im just getting to grips with adwords i havnt done a lot of it and the company where my new job is uses quite a budget and i noticed they were paying for there brand name in adwords so i advised to remove that thinking that there was no point in paying for clicks for the brand because it shows number 1 anyway in organic so some instant savings i thought – hopefully i have not overlooked something doing that 🙂

By: Shashi

Shashi — Thu, 12 Jan 2017 07:40:24 +0000

Excellent tips, Robert!

I think, 10% savings with negative keywords is probably an underestimation. From the data available with us, at Karooya, this number often ranges from 15% to over 40% (highly unoptimized campaign using broad match keywords!)

Shashi
Co-founder, Karoooya