Comments on: Die Hard SEO: Search Marketing for Underdogs

By: Fred

Fred — Mon, 26 Mar 2012 17:48:25 +0000

Haha! Fun and alternative angle to SEO. Good points as well.

By: Neil | Butterfield

Neil | Butterfield — Thu, 22 Mar 2012 08:01:49 +0000

Brilliant post. Die Hard was one of my all time great movies. Love the analogies you have used here. Thanks for sharing this.

By: Andy Crestodina

Andy Crestodina — Wed, 21 Mar 2012 19:44:54 +0000

Thanks for the positive feedback, Ahmad. And yes, Sanjeev, I totally agree. SEO isn’t for the impatient. John McClane didn’t rush. He was careful to lay low at times and then when he made his move, he went big.

I hope that everyone’s SEO efforts have a big explosive Hollywood ending, but let’s all keep in mind that it takes time, but the little guys often win in the end!

By: Sanjeev

Sanjeev — Wed, 21 Mar 2012 12:27:09 +0000

The hardest thing is to keep the focus and walking towards the targets..Most people will end their quest in between..

By: Ahmad

Ahmad — Wed, 21 Mar 2012 07:17:26 +0000

Totally loved the Die Hard references 😀 Great post and some great information thrown in as well! For me, the first point in the article is perhaps the most important of all – knowing your enemy (or competition, in this case), is essential.

By: Andy Crestodina

Andy Crestodina — Tue, 20 Mar 2012 18:11:53 +0000

I’m glad you caught that, Jonathan. SEO is a very long term strategy. Its evolutionary, not revolutionary. But in my experience, it beats every other form of web marketing in the long run.

As they say, PPC is temporary, SEO is forever!

By: Jonathan Branca

Jonathan Branca — Tue, 20 Mar 2012 17:33:10 +0000

My biggest takeaway in this great article is the last paragraph. All of the wonderful tips above it mean nothing if there is isn’t perseverance. Too often people throw temporary effort at initiatives like SEO instead of sustained commitments.

Also, greatest Holiday Movie ever made.

By: Andy

Andy — Tue, 20 Mar 2012 17:29:29 +0000

Good research goes a long way and can save you a lot of time & work later. Unfortunately I had to find that out the hard way, but with today’s tools it’s getting easier and easier to size up your competition and find niches / keywords that are easy to rank for.