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	Comments on: Brand it Like Bezos: How to Use Personal Branding to Become a Company Icon	</title>
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		By: Jared		</title>
		<link>https://www.searchenginepeople.com/blog/diy-jeff-bezos-branding.html/comment-page-1#comment-205955</link>

		<dc:creator><![CDATA[Jared]]></dc:creator>
		<pubDate>Thu, 05 Jul 2012 23:33:22 +0000</pubDate>
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					<description><![CDATA[&quot;Determine the fundamental requirements of your target audience in terms of your value proposition.&quot; 

You nailed it right there Kimberly. What they need in terms of what you have to offer is everything.]]></description>
			<content:encoded><![CDATA[<p>&#8220;Determine the fundamental requirements of your target audience in terms of your value proposition.&#8221; </p>
<p>You nailed it right there Kimberly. What they need in terms of what you have to offer is everything.</p>
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