Comments on: Don’t be an In-house Douchebag: Learn, Discern and Earn Respect

By: Breeders Cup Picks

Breeders Cup Picks — Wed, 22 Oct 2008 05:52:18 +0000

Re: Come up with an easy one sentence paragraph that sums up what you do.

“What is it, that you DO here?” ala Office Space. ROFL.

But it’s true. It totally brings clarity.

By: Armen Shirvanian

Armen Shirvanian — Sat, 18 Oct 2008 02:53:04 +0000

Writing out a paragraph about what one actually does is great for the reader, but even more useful for the one writing it; it can serve to guide one towards what he figures out from the procedure.

By: high roller

high roller — Tue, 14 Oct 2008 14:52:31 +0000

Having survived (and made some stellar progress too) during my first year I’ve created a handy reference list with a few tips to help other in-houser’s feel comfortable, get focused, gain respect and ease the transition during those first few months on the job.

By: Andrew. Fredericksburg Lawyer.

Andrew. Fredericksburg Lawyer. — Tue, 14 Oct 2008 02:39:52 +0000

I really like your point about explaining the SEO role in plain English. People will respond to “I promote the site and get traffic to it” in a much better way than they will to geek explanations. We have to do similar things as attorneys: put things in normal words.

By: Metaspring

Metaspring — Sun, 12 Oct 2008 17:14:38 +0000

Yes I can see how an in house SEO person could be viewed with lack of enthusiasm, suspicion even, until such time as result start to accrue. I could be a bit of a wait.

By: Yura

Yura — Sat, 11 Oct 2008 02:47:01 +0000

So true. Drafting proposals with plans, benefits, costs, etc is a part of my job. Thankfully, my co-workers are smart, and now don’t argue with me much, knowing there’s always a bunch of references to support me 🙂

Wise communication is probably the best asset an inhouse SEO can have. It is more important.

By: james

james — Fri, 10 Oct 2008 04:18:16 +0000

giving credit’s a big deal, i think. no one wants someone hogging all the glory, when the result was a team effort. very douchebaggy indeed.

By: kouji

kouji — Fri, 10 Oct 2008 04:17:47 +0000

giving credit’s a big deal, i think. no one wants someone hogging all the glory, when the result was a team effort. very douchebaggy indeed.

By: Eva White

Eva White — Fri, 10 Oct 2008 02:55:35 +0000

Even I agree on the in-house training needed. Most staff is unaware of how to handle situations and need special training to be effective there.

By: Utah SEO

Utah SEO — Thu, 09 Oct 2008 16:31:10 +0000

Very good article Melanie. Not a lot of people address how to handle different situations in in-house or agency SEO work. I definitely know how it feels to be handed a Website and be told to “optimize it”.