Comments on: The 6 essential elements of effective website structure

By: Mark

Mark — Tue, 26 Jul 2011 13:00:11 +0000

I would add that some content does not convert well regardless of where the traffic is coming from. Sports content is very hard to convert into sales from my experience.

By: M. Shaalan

M. Shaalan — Wed, 23 Feb 2011 16:38:41 +0000

Excellent article David. I really like your organized thinking which is also is very clear in you 26 week Internet Marketing Plan website

By: David Bain

David Bain — Wed, 23 Feb 2011 16:21:08 +0000

In reply to Brian Wilson.

Thanks Brian, appreciate it.

By: David Bain

David Bain — Wed, 23 Feb 2011 16:20:31 +0000

In reply to Jan Willis.

Hi Jan

Excellent point – most businesses will have multiple customer segments, and it’s important to try to tailor your message according to who you’re talking to.

I like using Google Analytics to help with my segmentation – it helps me see which keywords people use to find the site that don’t convert well. I can then try to tailor what I’m offering on the site to improve conversion rates for that particular segment of searchers.

By: Brian Wilson

Brian Wilson — Wed, 23 Feb 2011 15:42:03 +0000

Hi David, Enjoyed this artice and your 26 Week Internet Marketing Blueprint. Keep it up.

/Brian

By: Jan Willis

Jan Willis — Wed, 23 Feb 2011 15:31:53 +0000

A really informative post David. However there is one important thing I think you’ve neglected to mention in your market research and business strategy step and that is customer segmentation.

If you don’t know who you’re marketing to and what they’re looking for it’s going to be very difficult to get your keywords and site structure right. Providing clear conversion pathways through your site and appropriate content are also crucial to ensuring a good conversion rate, particularly if you are taregting multiple customer segments with very different characteristics and requirements. A good example would be Dell who sell PCs for home users, small businesses and big corporates.

The bottom line is it pays to do your customer segmentation and develop detailed customer personas before deciding on your website structure.

I’d also like to second your comments about WordPress. Not only is WordPress very easy to use but it is also far and away the most SEO friendly website platform, even if you’re not planning to blog and makes full social media integration child’s play.