Hi Keri

Really glad you found the post useful. I’d love to hear any feedback you get as you share it to a wider audience.

Thank you!

Really excellent!

I’ve been trying to help people understand what you’ve laid out very well here.

I’m going to share this on a few of my networks today.

Thank you!

~Keri

Thanks Troy!!

You are completely correct. Engagement isn’t always *that* easy to measure and sussing out the valuable conversations from the less so can be difficult. I think using engagement for competitive analysis is key as well. There is a wealth of information and insight that can be captured. An unfortunate trap that I’ve seen people fall into however, is when they see what’s working for their competitors and they end up just copying them. That’s never grossly successful.

In terms of your contest question…I think it depends on your goals. What key behaviors you are trying to influence? What is the end result of the contest and how does it tie to your bottom line? If you can answer those questions and design the contest accordingly I think it can be a good tactic. But it’s just that – a tactic that maps back to a higher level strategy and business objectives.