Comments on: Four Ways to Improve Your Integrated Marketing Campaign

By: Alicia Lawrence

Alicia Lawrence — Thu, 11 Jul 2013 13:12:36 +0000

I didn’t see the interview but I read about it in the news.

Thank you, Mel! Have a great day!

By: melanie Rose

melanie Rose — Wed, 10 Jul 2013 18:30:04 +0000

Cool, just read the article. I agree that stirring the pot can be just as effective as a slam dunk. Did you happen to catch the Mike Daisy interviews last year on This American Life? Interesting stuff. About Apple manufacturing in China.

Thanks for sharing and have a great day!

Mel

By: Alicia Lawrence

Alicia Lawrence — Wed, 10 Jul 2013 13:08:23 +0000

In reply to melanie Rose.

Hi Melanie,

I thought it was well shot, too. It makes sense why they chose a self-congratulatory style ad. I actually wrote an article about it if you are interested: http://www.adrants.com/2013/06/made-by-apple-in-california-flop-or.php

Have a great day!

By: melanie Rose

melanie Rose — Tue, 09 Jul 2013 23:31:03 +0000

Hi Alicia,

Yes indeed, this is an interesting case. On one hand, it is beautiful and well shot. On the other hand, it doesn’t quite meet the standard of “hitting the target that the rest of us can’t see” that Apple usually excels with. They are also usually not so self-congratulatory, more focusing on an abstract idea or experience. Hmmm. Your thoughts? and thanks for the response!

By: Alicia Lawrence

Alicia Lawrence — Tue, 09 Jul 2013 16:56:59 +0000

In reply to Melanie Rose.

Hi Melanie, Glad you liked the article. Apple does do a great job with integrating their branding clearly through all mediums.

However, what did you think of their latest “Our Signature” commercial–they got quite the slap in the face for faltering from their normal tone and feel. (Which is ironic because it is a commercial about their branding.)

By: Alicia Lawrence

Alicia Lawrence — Fri, 05 Jul 2013 19:50:19 +0000

Thanks, Shawn! I would love to hear your thoughts on how we can improve and better harmonize internet marketing campaigns.

By: Melanie Rose

Melanie Rose — Fri, 05 Jul 2013 19:37:43 +0000

Thanks for the article, Alicia. In the past 10 years branding has really grown to be a whole industry unto itself. I remember when I began my career as a designer back in 1996 that branding was creating a look and feel, and carrying that throughout all forms of media. But now it’s so much more. Apple is always the flag held high for excellent branding, and I do think that they redefined how large corporations relate to their consumers. Thanks again 🙂

By: Shawn McConnell

Shawn McConnell — Fri, 05 Jul 2013 18:33:44 +0000

I agree with harmonizing your channels. Having a unified front to the customer is as imperative as having a good product or service