Comments on: Foursquare’s Loyalty or Groupon’s Trial?

By: Greg

Greg — Thu, 14 Oct 2010 23:07:03 +0000

I have been subscribed to Groupon for a while now and love it. It is a great way to try out new activities/places/food etc. without any type of buyer’s remorse.

I have not used FourSquare but have definitely heard about it. Not too sure if I like the whole concept, but if it works for certain businesses then bravo!

Either way, I think both of these platforms are good for local small businesses to try. Thanks for the post!

By: Bob Nunn

Bob Nunn — Thu, 07 Oct 2010 20:33:18 +0000

In reply to Keri Morgret.

See the second Groupon link Keri. Answers emerging but yes, before I did it or recommend it I’d want to see that too.
.-= Bob Nunn recently posted: Fast Food Ad Photos vs the Real Thing T =-.

By: Bob Nunn

Bob Nunn — Thu, 07 Oct 2010 20:30:20 +0000

In reply to Terry Van Horne.

Hey Terry, Glad you disagree as was hoping to provoke some discussion. Agree the Groupon cost is steep but 66% of businesses who did it found it profitable and vs. the $5 deal you’ve got masses who have a stated interest in what you sell. If you’re a new business that needs trial and you have enough margin/repeat business, the evidence suggests it can work.

As for Foursquare, I’m not in violent disagreement but it’s just a question of whether it’s worth the effort yet as it reaches just a fraction of a percent every day so the awareness lift is small and I haven’t seen as strong evidence of it working, have you?

By: Keri Morgret

Keri Morgret — Thu, 07 Oct 2010 18:03:46 +0000

I’d be interested in seeing Groupon stats on which physical locations, which offers, which categories, and what price points result in one-time bargain seekers that only buy what is on the coupon versus who becomes a repeat customer that purchased more than just the coupon. I think that would help a lot of businesses make a better decision about whether to spend time and money on Groupon, Foursquare, or another option.

By: Terry Van Horne

Terry Van Horne — Thu, 07 Oct 2010 15:23:35 +0000

Wow I couldn’t disagree more… Groupon is one of many of these types of “crowd Priicing” sites, and IMO, Groupon take too much of the sale to make it feasable for a large number of bizs.

This post totally disregards the 4square checkin as a benefit to visibility and raising brand awareness. I have not seen a business yet that was negatively impacted by rewarding loyal customers. In fact loyalty programs are huge, every major brand out there has/participates in some sort of loyalty program. Groupon … well… as my pal Steve said on the Radio show yesterday… You would be better off standing outside your store offering passersby $5 to come in to the store.