Comments on: 4 Steps to Use Organic Keyword Data to Build & Improve Converting PPC Campaigns https://www.searchenginepeople.com/blog/ga-data-ppc.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Wed, 22 Oct 2014 15:23:47 +0000 hourly 1 By: Alan Mitchell https://www.searchenginepeople.com/blog/ga-data-ppc.html/comment-page-1#comment-175178 Wed, 28 Mar 2012 21:08:41 +0000 https://www.searchenginepeople.com/?p=25564#comment-175178 In reply to jeff loquist.

Thanks Jeff,

You’re right, Google really don’t care if you choose to bid on high-volume generic keywords, or choose to bid on high-converting long-tail keywords.

There really is a huge amount of organic data available to all PPC advertisers in Google Analytics, and the opportunities are there for those who choose to use it.

Cheers,
Alan

]]> By: jeff loquist https://www.searchenginepeople.com/blog/ga-data-ppc.html/comment-page-1#comment-174610 Mon, 26 Mar 2012 17:11:14 +0000 https://www.searchenginepeople.com/?p=25564#comment-174610 Awesome! Alan, this is one of the most beneficial (and overlooked) things a person can do for their PPC campaigns. Google is great for finding those high traffic terms, but people forget that Google is a business and in it to make money, so the lower traffic, higher converting words are up to you.

Excellent article.

Jeff

]]> By: Miriam Born https://www.searchenginepeople.com/blog/ga-data-ppc.html/comment-page-1#comment-173243 Wed, 21 Mar 2012 15:17:15 +0000 https://www.searchenginepeople.com/?p=25564#comment-173243 PPC ads can bring your service or product link to the first page on a keyword search above the fold. It can take months of painstaking work to do the same thing ranking a keyword through organic search.

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