You guessed correctly, Karn. Thanks for dropping by!

Undoubtedly true, Craig. But maybe down the line which search engine would reign supreme would change?

Thanks for the comment, Val. Good points too.

Also, the way users from a specific search engine interact with your site can be different at times. That can make it interesting to talk to those people more directly or to adapt your pages, on the fly, to their click patterns.

It is true that you can find better advertising deals on smaller search engines. Fewer people advertise there, so there is less competition. However, there are a few caveats.

First, to justify the campaign administration overhead, you have to use more keywords, including the less targeted, more popular ones. This may not be for everyone.

Second, click fraud detection may not be as effective as Google’s, because of lower traffic, among other reasons. So you better have additional click fraud monitoring on your side.

If your advertising budget and keywords range allow you to do that, then advertising on alternative search engines can indeed be very profitable.
.-= Val @ Web Tracking Guide recently posted: How to Use Tracking to Get More Daily Readers =-.

Search engine traffic will always reign supreme, whether it be Google or other providors. The whole Facebook thing is just the latest, greatest thing.

Am I guessing correctly that the other 33% would be shared between Yahoo, Bing and other search engines?

I would love to know the Global stats, aside from the US.

Thanks for the great read.
.-= Karn@SEO Business Box recently posted: SEO Business Box Review =-.