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	Comments on: How Google&#8217;s Keyword Encryption Will Bring Buyer Personas to The Forefront	</title>
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		By: Ajith Edassery		</title>
		<link>https://www.searchenginepeople.com/blog/google-ssl-searches-buyer-persona.html/comment-page-1#comment-593252</link>

		<dc:creator><![CDATA[Ajith Edassery]]></dc:creator>
		<pubDate>Thu, 26 Sep 2013 08:45:13 +0000</pubDate>
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					<description><![CDATA[It&#039;s Google who started selling keywords (and still does), lured marketers into the same game and then suddenly they started encrypting search result URLs. What would be the role of webmaster tools and analytics then? Also, there is a huge amount of SEM based on keywords. Are they going to own it totally by themselves.

(I have been hit by Panda, Penguin and other Google pets recently. Not knowing my keywords is the last thing I can imagine because many of my business models are built around it)]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s Google who started selling keywords (and still does), lured marketers into the same game and then suddenly they started encrypting search result URLs. What would be the role of webmaster tools and analytics then? Also, there is a huge amount of SEM based on keywords. Are they going to own it totally by themselves.</p>
<p>(I have been hit by Panda, Penguin and other Google pets recently. Not knowing my keywords is the last thing I can imagine because many of my business models are built around it)</p>
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