Comments on: Google Testing Segmenting PPC Markets: Session Based Broad Match

By: Jennifer Null

Jennifer Null — Wed, 26 Jan 2011 00:48:06 +0000

Yikes, I better re-evaluate my PPC campaigns. What’s a good source for keeping up to date on changes like this? Is there a google feed I should subscribe to?
.-= Jennifer Null recently posted: Microsoft Disputes Apple’s Trademark Registration for “App Store” =-.

By: Jun Baranggan

Jun Baranggan — Sun, 16 Jan 2011 23:54:54 +0000

Would be interesting to know where Google bases the segmenting. LP copy? Keywords? Ad copy?

Haven’t seen this test from my end though.

Great post by the way Mick!
.-= Jun Baranggan recently posted: The Paperli Newspaper =-.

By: Craig

Craig — Sat, 15 Jan 2011 06:35:53 +0000

I suppose as a marketer it makes life a little harder, but then thats what seperates the men from the boys so to speak…as a user I think it is great, whatever delivers more relevant search results can only be good.

By: Barry Adams

Barry Adams — Fri, 14 Jan 2011 11:41:17 +0000

Ireland, Iiiiiiiireland! Sorry, your Irish rugby shirt distracted me. 😉