Google has been undergoing a SERPs update for the last few days, and in addition, has updated backlinks as well. WebmasterWorld named the SERPs update "Bourbon" (to reflect the upcoming WMW conference in New Orleans - think Bourbon Street here). Like the last few updates, it is significant to a group of people, but it is not as wide-spread as in the days of old. In other words, with each update, a relatively small number of people see significant changes, while a large population see no changes at all. My theory is that Google is dividing up the sites into segments, and updating one segment with each update. What those segments are, or how they are divided, is completely unknown. Heck, it could be as simple as alphabetical for all I know. Of course, my theory is just that...a theory. In any case, none of my sites were affected in any way by this update, so I really cannot judge what may or may not have changed this time around. The only thing I can really comment on is the backlink update that occurred. All of my sites saw significant increases in reported backlinks. Naturally, that matters very little, since Google only reports a small sampling of the actual number of backlinks that it knows about. All in all, I can report that Google is updating both SERPs and backlinks, but I unfortunately do not have anything of value to say about either. Sorry about that. Maybe next time. 🙂
Now for the big news...Someone managed to hijack Google! You can read all about it at Threadwatch and at Jensense. Basically, someone managed to 302 hijack the Google adsense page. I have been waiting for a year now for someone to have the balls to prove to Google that this really exists, and someone has finally done it. I feel sorry for them, because I am sure Google will take swift action against them, but it needed to be done.