Comments on: Google uses Landing Page Optimization https://www.searchenginepeople.com/blog/google-uses-landing-page-optimization.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Fri, 31 May 2013 20:16:03 +0000 hourly 1 By: Thos003 https://www.searchenginepeople.com/blog/google-uses-landing-page-optimization.html/comment-page-1#comment-58864 Tue, 15 Feb 2011 17:39:04 +0000 https://www.searchenginepeople.com/?p=11479#comment-58864 In reply to Steven.

Pest control is always about the little things. =)

You also bring up a great point… You train yourself to ignore the ad section, so occasionally breaking that section up with something new… like the maps on the right… will also bring better results.

There was an interesting session on PPC testing at SMX advanced were the presenter showed that testing 2 ads actually gave a better CTR than picking just the one winner.

]]> By: Steven https://www.searchenginepeople.com/blog/google-uses-landing-page-optimization.html/comment-page-1#comment-58599 Mon, 14 Feb 2011 21:36:17 +0000 https://www.searchenginepeople.com/?p=11479#comment-58599 Great article Thomas. It is always the subtle things that make a big difference. I didn’t even notice the links you point out in B, mainly because I avoid looking at purple sections.

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