Comments on: Google Vs Yellow Pages

By: Ruud Hein

Ruud Hein — Sat, 19 Mar 2011 01:40:25 +0000

In reply to dave.

I recognize that Dave. Then again — and this may be a small town kind of thing — I do find myself still consulting the Yellow Pages for some local stuff. The pizzeria, hardware store, plumber etc. are all easier and faster to find there then via the web.

By: dave

dave — Fri, 18 Mar 2011 20:39:08 +0000

when i am ready to buy I do not go to yellow pages online or print. I simply do all my research on company websites. I have no use for yellow pages online or print. Google rules the internet. Yellow pages isn’t even close

By: Lawrence Winterburn

Lawrence Winterburn — Tue, 25 Jan 2011 16:51:37 +0000

Time to revisit… my observations is that Yellow Pages Traffic was cut in half last year.
.-= Lawrence Winterburn recently posted: Did you buy your website from the yellow pages group =-.

By: Chris

Chris — Tue, 18 Jan 2011 13:13:34 +0000

The biggest down fall I see is not traffic, ROI, etc… it is the full year purchase commitment one must make. It is a common issue for my clients that wish to get involved. The other venues like google adwords offer a much more flexible financial arrangement. I know, I personally would be much more likely to test the yellow pages waters if they had a similar model for online and not force the print version payment model onto the online platform.

By: clarify

clarify — Fri, 14 Jan 2011 17:06:19 +0000

Google 411 – this information will be fed to Google by Yellow Pages.

Yellow Pages definitely has less traffic – this is better for the advertiser. Yellow Pages qualifies the user by “weeding” out anybody EXCEPT the end buyer. 95% of people searching on the web, use Google. However, Google is a SEARCH engine where yellow pages is a FIND engine. The buyer will go to Google first, research the products or services they are about to buy, then they go to YellowPages.ca and find the right match.

SEM stops those buyers who are looking on GOOGLE as a researcher, and puts a relative ad in their eye site. Its brilliant, however yellowpages is not even close to dying out, in fact their mobile application has be downloaded an excess of 2 millions times in the last 10 months.

Any information an advertiser has with YPG, gets sent to Google. As an advertiser wanting a complete advertising package; you need both to have a complete package.

-Good information though!!

By: Salvatore McDonagh

Salvatore McDonagh — Sat, 30 Oct 2010 16:07:56 +0000

Interesting statistics, but there is huge difference in cost between google traffic and Yellow pages traffic. How much did the Yellow pages advertising cost that drove the visitors to the website? And how much money was made from those visitors? Compare those figures to the cost and earnings from the Google traffic – those are the statistics that count, and the only ones that should be compared.

The bottom line has to be return on investment – unless the Yellow Pages redress their uncompetitive pricing strategy and arcane way of doing business, they will perish.
.-= Salvatore McDonagh recently posted: Do Google Adwords- Pay Per Click PPC ads work =-.

By: Ben of AusMedWeb

Ben of AusMedWeb — Sun, 15 Feb 2009 11:14:18 +0000

I agree entirely about the value of Yellow Pages. I’ve included my stats and analysis for my site at Different Referral Sources bring different value traffic.

An established brand (Yellow Pages) is a wonderful thing not only for advertisers but for users who want to purchase and don’t want a whole lot of irrelevant results.

By: Paul Contris

Paul Contris — Mon, 17 Nov 2008 19:54:30 +0000

Check this out. Google just released a free 411 service.

http://www.google.com/goog411/

It actually works. Maybe Google wants to dominate the Yellow and 411 services?

By: cat

cat — Mon, 10 Nov 2008 09:32:04 +0000

What for is this battle I think that both Google and Yellow pages are too huge for somebody of them to win or to loose

By: Doris

Doris — Tue, 04 Nov 2008 11:41:07 +0000

this aricle is right on target! i have been in the advertising market for 15 yrs and I work with yellow pages and sem. It is definitely true that when ready to buy they are not reading the yp for fun. They are ready to make purchase, they just need the ad that answers their questions or fills their needs. SEM is great for branding but it seems that consumers do more shopping not buying relatively speaking.