Comments on: The 5 Crucial Rules of How to Handle A Social Media Crisis https://www.searchenginepeople.com/blog/handle-social-media-crisis.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Thu, 30 May 2013 13:50:48 +0000 hourly 1 By: Lindsay - 3seven9 https://www.searchenginepeople.com/blog/handle-social-media-crisis.html/comment-page-1#comment-165753 Fri, 24 Feb 2012 16:54:57 +0000 https://www.searchenginepeople.com/?p=20714#comment-165753 Thanks Alex- great post! I totally agree that it’s important to not underestimate the power and influence of social media. I also think that one way is not necessarily the only/best way – but I think you have to have a level of consistency throughout the brand, and although humour, for example, might be great, it should not remove the professionalism.

I would say listening is higher perhaps too – not only does it show you value your customer’s opinions, but how can you respond appropriately without them? We discuss what we think should be key approaches, and it might interest you http://379.at/98sy

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