Hey Javi,

I don’t think it is a coincidence either 😉

Google are either trying to burst the bubble through FUD or they are in the position where they are close to some sort of update that looks at low quality guest posting. Let us not forget though that they have recently trickled out information about de-valuing infographics.

IMO if you are doing it correctly you have nothing to worry about!

Couldn’t agree more Alex!

There are always going to be those that are lazy and look to a way to automate and scale things up. In the videos Matt makes a few references to spinning and article banks whilst still hinting that it is a valid tactic if carried out correctly. People seem to have presumed a lot from these vids – it isn’t a dead tactic, it is one that you should use when the opportunity arises.

Hi Randy,

I don’t think the bubble has burst yet even though the videos would suggest that Google are on to the less than desirable versions of guest blogging. It usually takes Google a while to figure it all out correctly! I think that we can ascertain from the videos that Google does see some inherent value in guest blogging when done right and there is no reason to think that a link from a bio an a high quality (or highly relevant site) will not pass the value that we would hope.

Having said that I hope that Google can figure out a way to sort the wheat from the chaff on this one. In my opinion guest blogging has always been about a lot more than the link (http://www.boom-online.co.uk/think-beyond-the-link)and so in my eyes will continue to be an important tactic when used correctly.

Hi Malcolm,

Unfortunately it is like everything else in SEO – as soon as Poole figure out that it can be exploited (and start to do so) it means that the end is nigh! What I take comfort from in Matt Cutts videos (and let us not forget that he does cloud the truth a little in order to spread FUD) is that he specifically mentions big names in SEO and says sites should be happy to have them guest. it all comes down to the quality – again – if you are exploiting it you are eventually going to get caught. whether that ends up as a penalty or a devaluation is another post entirely!!

I urge all guest posters to really put some time into their content and make something unique and interesting. Luckily a lot of people are already doing this, but there’s still a huge amount who are being a bit lazy.