Indeed passion is something we women know a lot about.

Hooking back into that idea of getting inspiration when it’s not your company or product: talk with the geek in the company. With the evangelist. With the gal being all excited about it. Listen and then hear what is so special. You gotta know it to sell it.

Passion not an easy thing when you are writing for clients. But, I just had this conversation with a colleague, how can you find inspiration when it’s not your company or product? Easy, grab Google Alert and focus on the keywords of the campaign. Next, take a look at their analytics lots of great nuggets in those numbers especially keywords and what’s bringing the readers in. Last but not least “listen” amazing at how much you can hear when you just listen to the conversation going on around you. You see that’s the beauty we don’t all have to agree with each other. Us not agreeing is something that feeds the passion – it let’s your speak your mind and opinion on a certain topic.. Thanks for playing with us today 😉