Comments on: How To Plan a Project https://www.searchenginepeople.com/blog/how-to-plan-project.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Thu, 30 May 2013 13:35:00 +0000 hourly 1 By: Lyena Solomon https://www.searchenginepeople.com/blog/how-to-plan-project.html/comment-page-1#comment-121486 Mon, 31 Oct 2011 14:15:42 +0000 https://www.searchenginepeople.com/?p=21000#comment-121486 In reply to Dana Lookadoo.

Dana,
You make a great point about projects changing during execution. Not only the scope, but the process, resources, priorities, teams, etc. can change too. That is why it is also very important to keep open and frequent communication with the client (“stakeholders” in this post). Make sure you are set to deliver not only what they expect, but what they also need.

]]> By: Dana Lookadoo https://www.searchenginepeople.com/blog/how-to-plan-project.html/comment-page-1#comment-121241 Sun, 30 Oct 2011 17:48:13 +0000 https://www.searchenginepeople.com/?p=21000#comment-121241 Lyena, great breakdown! I especially like your point about bringing Finance into the picture. Large projects tend to experience scope creep, and there are often aspects that cannot be anticipated. Plus, clients become educated throughout the project, which opens their vision to more opportunities for developing content, apps, social media outreach, etc. Accordingly, they need budget and resources. Actually, I’ve started to think of “scope creep” as “vision expansion.” The more they learn about possibilities, the more they understand the value of expanding their marketing campaigns and how online and offline all fit together.

I love that disaster quote. Like building a house, there are times when all one sees are wood and nails.

Nice outline!

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