Hey there Josh,

I wouldn’t say that EVERY exact match commercial keyword could be classed as potentially dangerous. You need to be able to judge each and every link on its own merits. If you had a link in a blog posts that occurred naturally that just happened to be a commercial keyword I wouldn’t want you to remove that. Look at the site and the link and the text together for the bigger picture.

That said naturally occuring commercial anchor text isn’t very common, commercial anchor text that was place (on a directory, article site etc) have a footprint, can easily be spotted by eye and algorithm. these are the ones that you have to look out for.

The by product of the changes that Google have made is FUD (fear, uncertainty and doubt) making site owners, webmasters and SEO’s scared of any anchor text in their profile. If you remove the ones that were actually placed for SEO benefit you are heading down the right tracks.

Hi there Nathan,

Although Google does indeed have the disavow tool I think you have to be careful about relying on any unknown to heavily. Whilst there is evidence and documnetation that the disavow tool does work (http://www.seowizz.net/2012/10/the-disavow-tool-works-real-sites-real-recoveries.html, http://moz.com/blog/google-disavow-tool) I wouldn’t advise you to rely on it.

Hey Faizan,

Thanks for taking the time to comment and give feedback. I hope it helps you out in some way!

Thanks for the great article, I really like the research you explain in your article and the resources you have given are very helpful.

Thanks for the great share 🙂