Comments on: How to turn your Blog into a Blog Strategy

By: James Duthie

James Duthie — Wed, 26 Mar 2008 23:33:11 +0000

I really like this post Jenn. In my experiences most companies/clients venturing into blogs take a tactical approach. They simply add a piece of new media (a blog) to their site because of the social media buzz. But they don’t have a clear plan or defined objectives.

Or as Seth Godin likes to put it – they create a meatball sundae.

By: Bogdan

Bogdan — Wed, 26 Mar 2008 18:12:07 +0000

I only have the goals in mind and some idea of what I want to accomplish. I don’t set the goals clear, right from the start. When I’m at the middle of the road and see clearly the horizon, then I decide clearly what expectly awaits for me there.

By: Make Money Blogging

Make Money Blogging — Wed, 26 Mar 2008 09:56:25 +0000

I just set up a blog for the sake of it recently and realised that things were not going to work out that way, setting goals or at least an achievement for that blog or any site is a definite must if you want to succeed.

By: Paul M. Banas

Paul M. Banas — Mon, 24 Mar 2008 17:10:48 +0000

I think you make an excellent point to differentiate between the tactical and the strategic.

Versus many search tactics, which can change on the fly, social media marketing is much more strategic in nature, simply because it is based upon the cultivation of relationships and relationships take time.

Blogs can be set up in hours, but the relationships they foster need time and committment to show significant results.

By: Linda P. Morton

Linda P. Morton — Mon, 24 Mar 2008 16:21:05 +0000

Jennifer,

This is a good post that should help bloggers who don’t understand strategy and its importance to any business.

I would only add one thing to your great information and that is market segmentation. It is a marketing research method that provides information on target markets.

It can help bloggers to discover the best appeals for their target markets and then to plan those appeals into their strategy.