Lit, decorated Christmas tree

You've got your business up and running with professional ads in the paper, business cards distributed, your website fully functioning and even a few billboards trying to attract customers. So why aren't you getting the traffic you need?

If you're not utilizing social media as part of your marketing strategy, you are losing out on traffic and profit.

Connecting With Customers

What used to cut it in marketing 10 years ago will not be sufficient today. Social networking has become such a staple in today's world a business not using social media appears to be outdated, inefficient and not connected to their customers.


The biggest step you can take in connecting with your customers is to set up a Facebook account and use it religiously. To make the most impact, it would be wise to invest in an SEO company that can manage your Facebook page for you.

Remember a Facebook page for a business is very different than one used for an individual. The appearance and content of your Facebook should be completely professional. You'll want to advertise using Facebook and reach out to new customers. But you should also use Facebook to offer useful knowledge about your area of expertise to maintain your credibility.

Get Tweeting

Twitter is another site that can really expand your business. To make sure you use Twitter in a positive way, consider hiring an internet marketing company. Basically, Twitter should be used to share updates about your business and impart useful information to your customers.

Personal posts are not appropriate for a professional Twitter account. Remember every tweet is an opportunity to keep your business fresh in your customers' minds.

Say Goodbye to Snail Mail

If you're mailing your customers instead of using email, you're basically telling them you're behind the times. Set up an email list to keep your customers up-to-date with your business news as well as special offers and promotions.

All professional emails should have a respectable appearance. Remember your emails represent your company.

Branch Out

The most successful businesses make their presence known all around the internet. To get noticed, you should use every social platform available. Remember, if you feel clueless about how to go about social networking, investing in the help of a reputable SEO company can really pay off.

Other great sites to utilize include YouTube, LinkedIn, Flickr, StumbleUpon, MySpace, Reddit and Tumblr. It is important to decide which sites will be the most appropriate for your business. There are several ways to connect with your customers, from Facebook to email even blogging. You just need to take the first step to make the connection.