Comments on: How to Write PPC Ad Copy: Four Ad Templates that Cause Clicks and Conversions

By: Adrian Friggieri

Adrian Friggieri — Mon, 04 Apr 2011 21:01:32 +0000

PPC is almost a craft! Writing has never been so important then ever, from text in your website to match your ppc ads now! well we should pay more attention its true if we want a better ‘dollar’ for our ‘penny’ spent in marketing

By: Danske Bredbånd

Danske Bredbånd — Thu, 30 Dec 2010 18:24:25 +0000

Most people write the PPC-ads like this:
Line 1: Catchy headline.
Line 2: The product’s features.
Line 3: Call to action.
Try experimenting though.

By: seo California

seo California — Wed, 06 Oct 2010 00:23:49 +0000

Good PPC tips. Too many people suck at writing copy , or even point their PPC toward the homepage, regardless of the theme! Yes, this still goes on!

By: Tom Demers

Tom Demers — Wed, 27 May 2009 11:30:06 +0000

Hi Jeremy,

Absolutely; one of the biggest things that impacts the effectiveness of your copy is your campaign and group structure. Every term you tack on to a keyword or query reveals another layer of intent, so you’ll definitely get a boost by creating more and more granular segmentations. Thanks,

Tom

By: Jeremy

Jeremy — Wed, 27 May 2009 01:07:51 +0000

Good ppc tips Tom. One mistake many people make is using categories that are too broad. So they would use the same ad copy for all traffic related to one product. Sometimes you have to identify when there are clearly different customers for different keywords. For example, sometimes people want to buy something used instead of new. If you write ad copy that is very specific to the keywords there is a greater chance for a click thru.

By: Tom Demers

Tom Demers — Fri, 22 May 2009 15:03:26 +0000

Glad you liked it! Yeah split testing and stat checking can be pretty addictive :). Good luck!

By: Cool Gifts

Cool Gifts — Fri, 22 May 2009 15:01:44 +0000

This is great. I like how you have defined the 3 different ways of inserting the keyword. I was recently helping a buddy with this. I think we may need to reconsider a few things now that I have read this. I can’t wait to test the new results with the previous versions.

By: Anonymous

Anonymous — Fri, 22 May 2009 11:26:15 +0000

@Al yeah they tend to “pick a winner” too quickly. There’s an interesting article here with a novel take on ad optimization.

Thanks,

Tom

By: Al

Al — Thu, 21 May 2009 23:38:00 +0000

Good article! I know its mentioned at the end of the article, but I would strongly encourage folks to NOT let Google optimize the ad rotation. You need even amounts of traffic (impressions) to properly evaluate ad copy. Besides, Google currently optimizes on CTR and you may be more interested in conversion rate.

Thanks for the article.
Al

By: Tom Demers

Tom Demers — Thu, 21 May 2009 13:27:19 +0000

@Custom Bowling Balls:

Yeah it’s important to note that ad copy is just one piece; keyword selection, organization, and bids can also have large implications for your results. Be careful not to widen your net too far for the sake of a bigger sample size for ad testing; try to scale your impression count incrementally, add some relevant terms, and monitor closely. This is a good tool for verifying sample size if you’re not sure if yours is big enough: http://splittester.com/ and there are others like it.

Good luck!

Tom