Comments on: Influencers: A How-To Guide https://www.searchenginepeople.com/blog/howto-find-influencers.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Fri, 31 May 2013 15:06:11 +0000 hourly 1 By: Kristy https://www.searchenginepeople.com/blog/howto-find-influencers.html/comment-page-1#comment-74047 Wed, 04 May 2011 18:43:48 +0000 https://www.searchenginepeople.com/?p=14675#comment-74047 In reply to Thos003.

Turning influencers in to advocates is in fact the secret sauce. That’s the golden ticket right there. 🙂 You’re right – we need to find all of the Mary Lou’s out there!! Yes!

]]> By: Thos003 https://www.searchenginepeople.com/blog/howto-find-influencers.html/comment-page-1#comment-74034 Wed, 04 May 2011 17:43:38 +0000 https://www.searchenginepeople.com/?p=14675#comment-74034 Great post Kristy. You are the social specialist. J.D. Powers calls influencers that help push your products advocates. Understanding who your advocates are and getting them to sneeze (Godin) can help businesses go viral.

Smart businesses will recognize Mary Lou Talker, appreciate the value she adds, and realize that Mary Lou Talker is not an anomaly. There are many more Talkers out there.

]]> By: Kristy https://www.searchenginepeople.com/blog/howto-find-influencers.html/comment-page-1#comment-74030 Wed, 04 May 2011 17:16:52 +0000 https://www.searchenginepeople.com/?p=14675#comment-74030 In reply to IsmaelAlterian.

Loyalty is the big currency there isn’t it? You hit it right on the nose sir. It’s an ongoing relationship building exercise!

]]> By: IsmaelAlterian https://www.searchenginepeople.com/blog/howto-find-influencers.html/comment-page-1#comment-74015 Wed, 04 May 2011 15:22:06 +0000 https://www.searchenginepeople.com/?p=14675#comment-74015 Great post Kristy. Connecting and building trust with influencers is really important because they can help spread the word about your product. The real value comes with their loyalty. It’s important to keep them engage to build and ongoing relationship with them.

@IsmaelAlterian
Community Manager | Alterian

]]> By: Kristy https://www.searchenginepeople.com/blog/howto-find-influencers.html/comment-page-1#comment-74014 Wed, 04 May 2011 15:16:34 +0000 https://www.searchenginepeople.com/?p=14675#comment-74014 In reply to Joel.

Hi Joel – I’d agree 100%. That is almost always going to be true. If you know someone and have a relationship with them you have an emotional investment there and they will feel some sense of obligation to respond and help you out. Thats just one of many reasons why relationship building is so important in online marketing!

]]> By: Joel https://www.searchenginepeople.com/blog/howto-find-influencers.html/comment-page-1#comment-74006 Wed, 04 May 2011 12:43:41 +0000 https://www.searchenginepeople.com/?p=14675#comment-74006 Thanks for the insight here. I find that if you make connections with people on a helpful basis first, then ask for their insight. they are willing to give it to you. For example, Im working on a 10 tips for Twitter blog post. Those I have a relationship with gave me tips the day I asked them. I asked others that I had just met on Twitter, they didnt even respond.

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